Feeds

Fujitsu says sayonara to Toshiba in bid to take on Apple

Japanese electronics giant still struggling internationally

Eight steps to building an HP BladeSystem

Japanese computing giant Fujitsu has bought out Toshiba's share of the firms’ joint mobile venture, to give it a clear crack at unseating Apple, which only recently jumped into top spot in the land of the rising sun.

In a brief press release, Fujitsu explained that it had acquired Toshiba’s 19.9 per cent ownership stake in the rather dour sounding Fujitsu Toshiba Mobile Communications.

The firm will now become a wholly-owned subsidiary of Fujitsu with the equally uninspiring moniker of Fujitsu Mobile Communications Limited.

The two Japanese electronics giants joined forces in October 2010 to take on then market leader Sharp in the mobile space, although it was always Fujitsu – with an 80.1 per cent stake – that was the senior partner in the venture.

It remains to be seen whether Fujitsu can now take the initiative and challenge Apple in its domestic market, as well as take on the fruity iPhone-maker and others internationally.

Apple jumped to the top of Japan’s smartphone charts in the final quarter of 2011 thanks to the incredible success of the iPhone 4S – incredible because it managed to do so in a market where consumers historically favour domestic producers.

It now has 27 per cent of the Japanese smartphone market while Fujitsu is in second place with 18 per cent and just ahead of Sharp with around 16 per cent, according to IDC figures.

The jury’s still out on Fujitsu’s long-term future in the mobile space though. Gartner’s latest vendor update for the firm at the end of December 2011 rated it a less-than-reassuring ‘caution’.

“Looking forward, all the local mobile device players are struggling to find an opportunity to get into business in foreign countries. We see that it’s not easy,” Gartner analyst Atsuro Sato told The Reg.

“They have to compete with established premium branded vendors and emerging players who compete now not only on cost but high-end product specs. In such circumstances, one area Japanese vendors could focus on is enterprise or public sector business, rather than aiming at the consumer mass market.” ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.