Feeds

RIM to exit the consumer phone market

Push to be pulled from the High Street

Secure remote control for conventional and virtual desktops

Having persuaded many a teenager to adopt the BlackBerry, RIM last night gave them the finger - metaphorically - and announced it was focusing on big businesses instead, an action spurred by its lousy quarterly results.

Some say RIM did poorly in the consumer market, but it certainly built up a strong customer base among younger customers, more keen on messaging than talking.

Where RIM failed, it was in the top-end of the consumer market. Here, yes, it was unable to compete with the brightly lit, well-marketed iPhone and the many Android touchscreen devices being promoted by network operators.

Winning over teens is all very well, but they're far less lucrative than the kind of folk adopting Apple and Android phones, a generally much better off lot.

Tightening RIM's focus on corporates shows that the company accepts its failure to take on Apple and co., but as more big firms allow employees to use their own handsets these days - they're the very folk who've adopted iPhones and Android smartphones in their personal lives - there's less opportunity there than there once was.

Hardware, then, is RIM's weak spot. It can't compete in the segments of consumer market where the money is, and enterprise users are no less keen on consumer smartphone technology. They don't want to carry two phones around: a BlackBerry for email, and an iPhone to call family and friends.

Ten years ago, RIM was debating its own removal from handset manufacturing, the notion being that it would focus on server software and client code other phone makers could bundle.

But its hardware margins were too high to resist, and the scheme was knocked on the head. That was an understandable move when it seemed that RIM's keyboard phones were exactly what an email-hungry adult world wanted. But that's no longer the case. It's clearly time to dust off that old strategy. ®

Beginner's guide to SSL certificates

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.