Feeds

Sales show tablets and Ultrabooks not rivals

Key battle is brand vs brand, not Ultrabook vs tablet

Beginner's guide to SSL certificates

Intel's hope that it can take on and beat the tablet with skinny laptops - Ultrabooks - may prove unfounded, in the UK at least.

That's the conclusion to be drawn from sales value data released by GfK, a market watcher, which shows that while tablets took a greater share of over-the-counter sales in February compared to February 2011, notebooks' share of sales fell.

In February 2011, tablets accounted for 10.1 per cent of sales value. A year on, the share was 16.5 per cent, down from seasonal peaks of 24.3 per cent in November 2011 and 32 per cent in December 2011.

Notebook sales value, by contrast fell from 57.8 per cent in February 2011 to 54.6 per cent in February 2012, GfK's numbers show.

Netbooks went from eight per cent to 2.4 per cent over the same period, desktops from 23.7 per cent to 25.4 per cent. The numbers don't add up to 100 per cent due to rounding, BTW.

From all that, GfK analyst Dominic Ashford concludes that while "there have been suggestions that solid state drive-enabled, ultra-thin PCs will re-assert notebooks’ significance… it seems that the higher Average Selling Prices (ASPs) and differing functionality of these devices mean that consumers will not be choosing between a [tablet] and an ultra-thin but rather between brands and models within those kinds of devices".

So folk after an Ultrabook won't generally be considering a tablet as an alternative, and vice versa. It's not iPad vs Acer Aspire S3, but Aspire S3 vs MacBook Air, for instance.

That explains, perhaps, the rising share of desktop computers. To Ashford that suggests punters are keener to buy the products they need and not simply grab the cheapest kit.

"What manufacturers and retailers will need to achieve in 2012 will be matching new technologies and form-factors to consumers’ needs," he said, "rather than a race to the bottom in terms of pricing." ®

Beginner's guide to SSL certificates

More from The Register

next story
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Dragon Age Inquisition: Our chief weapons are...
Bioware's fantasy forces in fine fettle
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.