Feeds

Sales show tablets and Ultrabooks not rivals

Key battle is brand vs brand, not Ultrabook vs tablet

The Power of One Brief: Top reasons to choose HP BladeSystem

Intel's hope that it can take on and beat the tablet with skinny laptops - Ultrabooks - may prove unfounded, in the UK at least.

That's the conclusion to be drawn from sales value data released by GfK, a market watcher, which shows that while tablets took a greater share of over-the-counter sales in February compared to February 2011, notebooks' share of sales fell.

In February 2011, tablets accounted for 10.1 per cent of sales value. A year on, the share was 16.5 per cent, down from seasonal peaks of 24.3 per cent in November 2011 and 32 per cent in December 2011.

Notebook sales value, by contrast fell from 57.8 per cent in February 2011 to 54.6 per cent in February 2012, GfK's numbers show.

Netbooks went from eight per cent to 2.4 per cent over the same period, desktops from 23.7 per cent to 25.4 per cent. The numbers don't add up to 100 per cent due to rounding, BTW.

From all that, GfK analyst Dominic Ashford concludes that while "there have been suggestions that solid state drive-enabled, ultra-thin PCs will re-assert notebooks’ significance… it seems that the higher Average Selling Prices (ASPs) and differing functionality of these devices mean that consumers will not be choosing between a [tablet] and an ultra-thin but rather between brands and models within those kinds of devices".

So folk after an Ultrabook won't generally be considering a tablet as an alternative, and vice versa. It's not iPad vs Acer Aspire S3, but Aspire S3 vs MacBook Air, for instance.

That explains, perhaps, the rising share of desktop computers. To Ashford that suggests punters are keener to buy the products they need and not simply grab the cheapest kit.

"What manufacturers and retailers will need to achieve in 2012 will be matching new technologies and form-factors to consumers’ needs," he said, "rather than a race to the bottom in terms of pricing." ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.