Feeds

Sales show tablets and Ultrabooks not rivals

Key battle is brand vs brand, not Ultrabook vs tablet

SANS - Survey on application security programs

Intel's hope that it can take on and beat the tablet with skinny laptops - Ultrabooks - may prove unfounded, in the UK at least.

That's the conclusion to be drawn from sales value data released by GfK, a market watcher, which shows that while tablets took a greater share of over-the-counter sales in February compared to February 2011, notebooks' share of sales fell.

In February 2011, tablets accounted for 10.1 per cent of sales value. A year on, the share was 16.5 per cent, down from seasonal peaks of 24.3 per cent in November 2011 and 32 per cent in December 2011.

Notebook sales value, by contrast fell from 57.8 per cent in February 2011 to 54.6 per cent in February 2012, GfK's numbers show.

Netbooks went from eight per cent to 2.4 per cent over the same period, desktops from 23.7 per cent to 25.4 per cent. The numbers don't add up to 100 per cent due to rounding, BTW.

From all that, GfK analyst Dominic Ashford concludes that while "there have been suggestions that solid state drive-enabled, ultra-thin PCs will re-assert notebooks’ significance… it seems that the higher Average Selling Prices (ASPs) and differing functionality of these devices mean that consumers will not be choosing between a [tablet] and an ultra-thin but rather between brands and models within those kinds of devices".

So folk after an Ultrabook won't generally be considering a tablet as an alternative, and vice versa. It's not iPad vs Acer Aspire S3, but Aspire S3 vs MacBook Air, for instance.

That explains, perhaps, the rising share of desktop computers. To Ashford that suggests punters are keener to buy the products they need and not simply grab the cheapest kit.

"What manufacturers and retailers will need to achieve in 2012 will be matching new technologies and form-factors to consumers’ needs," he said, "rather than a race to the bottom in terms of pricing." ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.