Feeds

Apple products now found in half of all American dwellings

A few years ago it was just another snake cult

SANS - Survey on application security programs

Once the nerdy niche player, Apple is now officially mainstream: the majority of American households own at least one device from Cupertino, according to a CNBC survey of gadget ownership.

The survey found that the typical Apple owner still tends to be male, college-educated, younger and lives on the West Coast. (CNBC collected no personality data so other fanboy stereotypes cannot be confirmed.)

But 51 per cent of American households now have some kind of Apple device, and 61 percent of households with children own Apple devices, compared to 48 percent of homes without kids. So Apple's market-share looks assured for the next generation.

The other great news for the Foxconn rebrander, is that people who have Apple gadgets tend to want more Apple gadgets: the average number of Cupertino products per Apple-owning house is three. Out of the households that didn't own any Apple products, 1 in 10 planned to rectify that within the next year.

CNBC polled 836 Americans by landline and cellphone in March.

In other news, a Nielsen poll shows that the iPhone has made huge gains in the smartphone market, pulling market share from Blackberry and Nokia and now owns 32 per cent of the smartphone market. Android has 48 per cent and RIM has 12 per cent.

Judging on sales from the past month, Apple is doing even better with 43 per cent of smartphone sales in February 2012 being iPhones. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.