Feeds

Apple products now found in half of all American dwellings

A few years ago it was just another snake cult

Choosing a cloud hosting partner with confidence

Once the nerdy niche player, Apple is now officially mainstream: the majority of American households own at least one device from Cupertino, according to a CNBC survey of gadget ownership.

The survey found that the typical Apple owner still tends to be male, college-educated, younger and lives on the West Coast. (CNBC collected no personality data so other fanboy stereotypes cannot be confirmed.)

But 51 per cent of American households now have some kind of Apple device, and 61 percent of households with children own Apple devices, compared to 48 percent of homes without kids. So Apple's market-share looks assured for the next generation.

The other great news for the Foxconn rebrander, is that people who have Apple gadgets tend to want more Apple gadgets: the average number of Cupertino products per Apple-owning house is three. Out of the households that didn't own any Apple products, 1 in 10 planned to rectify that within the next year.

CNBC polled 836 Americans by landline and cellphone in March.

In other news, a Nielsen poll shows that the iPhone has made huge gains in the smartphone market, pulling market share from Blackberry and Nokia and now owns 32 per cent of the smartphone market. Android has 48 per cent and RIM has 12 per cent.

Judging on sales from the past month, Apple is doing even better with 43 per cent of smartphone sales in February 2012 being iPhones. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.