Feeds

Apple products now found in half of all American dwellings

A few years ago it was just another snake cult

Security for virtualized datacentres

Once the nerdy niche player, Apple is now officially mainstream: the majority of American households own at least one device from Cupertino, according to a CNBC survey of gadget ownership.

The survey found that the typical Apple owner still tends to be male, college-educated, younger and lives on the West Coast. (CNBC collected no personality data so other fanboy stereotypes cannot be confirmed.)

But 51 per cent of American households now have some kind of Apple device, and 61 percent of households with children own Apple devices, compared to 48 percent of homes without kids. So Apple's market-share looks assured for the next generation.

The other great news for the Foxconn rebrander, is that people who have Apple gadgets tend to want more Apple gadgets: the average number of Cupertino products per Apple-owning house is three. Out of the households that didn't own any Apple products, 1 in 10 planned to rectify that within the next year.

CNBC polled 836 Americans by landline and cellphone in March.

In other news, a Nielsen poll shows that the iPhone has made huge gains in the smartphone market, pulling market share from Blackberry and Nokia and now owns 32 per cent of the smartphone market. Android has 48 per cent and RIM has 12 per cent.

Judging on sales from the past month, Apple is doing even better with 43 per cent of smartphone sales in February 2012 being iPhones. ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.