Apple products now found in half of all American dwellings
A few years ago it was just another snake cult
Once the nerdy niche player, Apple is now officially mainstream: the majority of American households own at least one device from Cupertino, according to a CNBC survey of gadget ownership.
The survey found that the typical Apple owner still tends to be male, college-educated, younger and lives on the West Coast. (CNBC collected no personality data so other fanboy stereotypes cannot be confirmed.)
But 51 per cent of American households now have some kind of Apple device, and 61 percent of households with children own Apple devices, compared to 48 percent of homes without kids. So Apple's market-share looks assured for the next generation.
The other great news for the Foxconn rebrander, is that people who have Apple gadgets tend to want more Apple gadgets: the average number of Cupertino products per Apple-owning house is three. Out of the households that didn't own any Apple products, 1 in 10 planned to rectify that within the next year.
CNBC polled 836 Americans by landline and cellphone in March.
In other news, a Nielsen poll shows that the iPhone has made huge gains in the smartphone market, pulling market share from Blackberry and Nokia and now owns 32 per cent of the smartphone market. Android has 48 per cent and RIM has 12 per cent.
Judging on sales from the past month, Apple is doing even better with 43 per cent of smartphone sales in February 2012 being iPhones. ®
COMMENTS
Re: Foxconn rebrander
@Armando 123:
That's a bit long-winded. You need something shorter and snappier for today's sound-bite societies.
How about "Press Release Rewriter"?
Re: figures
You're just upset because you are the only kid in class with a Zune player and a Kin phone.
Re: figures
You may be right, but the market doesn't agree with you, apparently.
Personally, I liked the iPod: dead easy to use (even my technophobe mother, in her 70s, picked one up and used it without instructions), better made than competitors in the day, the firewire vs usb1 was a huge win, well made with few breakable parts, simple integration with the computer and iTunes and iTunes store, as sturdy as a brick chicken house, and felt good in the hand. It also fit into my shirt pocket when I wasn't using it, unlike some other MP3 players of the day. It wasn't perfect, but overall it beat the socks off anything else at that time.
The iPhone changed the smartphone game. Others have caught up, to an extent, and in some areas have moved ahead, but OVERALL you can use the iPod description above to describe it.
And IIRC, Apple generally scores at #1 or #2 in product reliability and product satisfaction in Consumer Report surveys of a particular type of product (music player, phone, laptop, etc). You can ascribe it to sheep, but the consumer today is pretty cynical and ready to qvetch about problems with anything. Maybe you need to step back and look at some numbers.
Foxconn rebrander
As long as we're going with such terms, can we refer to journalists and bloggers as "drunk socialist hack who couldn't be trusted with snake control in Ireland"?
