Feeds

Security guards brawl over world's biggest Apple Store

Caught on camera: shopping mall wars

The Power of One Brief: Top reasons to choose HP BladeSystem

Security guards from rival shopping malls in the eastern Chinese city of Dalian have been caught on camera brawling after one group took offence to a wall of giant Apple billboards hastily erected to promote the arrival of a new fruity store in the city.

The new shop is reportedly set to be the largest Apple Store in the world when it arrives in the impressive glass-fronted Parkland Mall later this year and in order to whet the appetite of eager fanbois, large advertising signs were erected to create a Great Wall of Apple effect around the front of the mall.

However, no sooner had they gone up than rivals from Dalian Department Store were given the order to destroy, as these hilarious videos on MIC Gadget show.

On the first, a relaxing al fresco coffee at Starbucks is rudely interrupted by the sound of screeching metal and grown men shouting insults at each other, while the second offers a more up close and personal view of the guards as they grapple with their fruity nemesis.

A security camera gives an even better perspective, showing that the Great Wall of Apple sadly lasted only a matter of minutes before being unceremoniously toppled.

Apparently Apple officials have now been called in to sort things out – let’s hope that works out for them or there could be more than eggs pelted at the store on opening.

The unseemly scuffle would seem to indicate the increasingly fierce competition among retailers in the People’s Republic for the hearts, minds and wallets of the country’s growing middle class.

Being faced with Apple as a secret weapon is obviously too much for some retail owners to bear. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.