Feeds

Security guards brawl over world's biggest Apple Store

Caught on camera: shopping mall wars

Beginner's guide to SSL certificates

Security guards from rival shopping malls in the eastern Chinese city of Dalian have been caught on camera brawling after one group took offence to a wall of giant Apple billboards hastily erected to promote the arrival of a new fruity store in the city.

The new shop is reportedly set to be the largest Apple Store in the world when it arrives in the impressive glass-fronted Parkland Mall later this year and in order to whet the appetite of eager fanbois, large advertising signs were erected to create a Great Wall of Apple effect around the front of the mall.

However, no sooner had they gone up than rivals from Dalian Department Store were given the order to destroy, as these hilarious videos on MIC Gadget show.

On the first, a relaxing al fresco coffee at Starbucks is rudely interrupted by the sound of screeching metal and grown men shouting insults at each other, while the second offers a more up close and personal view of the guards as they grapple with their fruity nemesis.

A security camera gives an even better perspective, showing that the Great Wall of Apple sadly lasted only a matter of minutes before being unceremoniously toppled.

Apparently Apple officials have now been called in to sort things out – let’s hope that works out for them or there could be more than eggs pelted at the store on opening.

The unseemly scuffle would seem to indicate the increasingly fierce competition among retailers in the People’s Republic for the hearts, minds and wallets of the country’s growing middle class.

Being faced with Apple as a secret weapon is obviously too much for some retail owners to bear. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.