Feeds

Hasbro fails to win Asus Transformer Prime ban

Tablet vs toy robot... FIGHT

Secure remote control for conventional and virtual desktops

Asus' Eee Pad Transformer Prime tablet-cum-netbook has not ridden roughshod over toy giant Hasbro's intellectual property rights, a US court has suggested.

Hasbro, which flogs a series of plastic robots that can "transform" into cars, aircraft, lorries and such, sued the Taiwanese company in December 2011, claiming that its youthful customers would assume the tablet is associated with its Transformer brand.

However, a preliminary hearing to judge whether a pre-trial ban should be imposed on the Asus device did not go the toy firm's way, Paid Content reports.

Optimus Prime provokes Top Model stampede

Not a tablet that turns into a netbook

According to the court, Asus' use of the word Transformer is appropriate and descriptive: the gadget does indeed "‘transform’ into a laptop computer when attached to its accompanying Qwerty keyboard dock".

"There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and Asus’ products," the judge said.

All of which suggests the case may not go Hasbro's way if and when it comes to trial. For its part, Hasbro said it will pursue the case, so Asus isn't out of the woods yet. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.