Feeds

Friends Reunited rebrands as memory bank for oldsters

Old school is, er, cool

3 Big data security analytics techniques

Friends Reunited is relaunching itself as a "share the memories" site, inviting users to remember and post about everything from Winston Churchill to the wedding of Prince Charles and Lady Di and chewing on the sickly fruitiness of Refresher bars from the school tuck shop.

The social network was launched in 2000, hit a peak of 15 million members in 2005 when it was bought for £120m by ITV, and then fell into a spiral of decline as it was overtaken by Bebo, MySpace and then Facebook. In 2009, Friends Reunited was picked up by Brightsolid, a subsidiary of Scottish newspaper group DC Thompson, for £25m. In 2011, DC Thomson (which publishes the Beano annual) reckoned that the site had tumbled again in value and was worth about $5m.

Friends Reunited, new homepage, credit Friends Reunited screengrab

The relaunched site puts a heavy emphasis on memories and nostalgia, angling itself as "The place to remember when" and now inlcudes new categories: "What We Wore", "As Seen on Screen" and "What We Ate".

The new homepage features a rolling carousel of photos asking people to remember events ranging from Winston Churchill's leadership in 1945 to Linford Christie's win in 1992 to women getting the vote in 1918.

Brightsolid owns several big brands in the nostalgia and family history market – including Genes Reunited, FindMyPast.com and a searchable digital version of the UK's 1911 census – so giving Friends Reunited a makeover in this direction is not a surprising.

It may appear to be a desperate marketing ploy, but actually the relaunched Friends Reunited has some bang-on-the-money features, including Pinterest-style pinboards allowing people to comment on public photos and pin up their own. And nostalgia is a potent force on the internet, as Facebook itself has acknowledged with its memory-focused Timeline.

Of course the real test will be whether Friends Reunited picks up its membership from the 1.5 million that currently visit the site. We'll keep you posted. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.