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Cybercrooks have latched on the success of social networking site Pinterest by launching a variety of money-making scams.

Just like Facebook before it, Pinterest has become a haven for survey scams. Would-be marks are invited to complete surveys under the pretext that they might win an iPad or obtain a discount voucher. In reality, they end up revealing personal information to unscrupulous marketing firms or (worse) signing up for mobile phone subscription services of dubious utility, such as daily horoscopes. In some cases these scams are even used to distribute malware.

Trend Micro reports that fake Starbucks discount card offers have become a particularly prevalent lure for survey scams on Pinterest.

Miscreants who promote survey scams profit through affiliate marketing funds maintained by dodgy marketing outfits. However, some lead to a cost-per-action (CPA) based network, in which case each successful sales conversion makes the scammer between $1 and $64 (£0.63 to £40), according to Symantec. The security firm speculates that a scammer might be earning a few hundred dollars each day from these scams.

Pinterest, a pinboard-style image- and photo-sharing social networking website, has experienced huge growth since its launch in 2010. These developments have not gone unnoticed among the ranks of cyber criminals and black hat marketers. Black Hat Tools, a digital underground site that built its reputation by selling suites for spamming Twitter and Facebook, has begun offering tools for spamming Pinterest. The charmingly titled "Pinterest bot collection" (presumably straight off the runways at Paris fashion shows) can be yours for $249, mobile security specialist Cloudmark reports.

Andrew Conway, lead software engineer at Cloudmark, commented: "In many ways, the survival of Pinterest largely depends on how successfully it can control these inevitable spam attacks and furthermore, how effectively it can respond to those criminals who are currently testing their defences."

A Pinterest spokesperson said:

As a growing service, Pinterest is not immune to challenges faced by sites across the web including spam. However, it is a tremendous priority for us to quickly address them. Our engineers are actively working to manage issues as they arise and are revisiting the nature of public feeds on the site to make it harder for fake or harmful content to get into them.

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