Feeds

US movie viewers make sudden shift to net

More films watched online this year than on disc

Intelligent flash storage arrays

Lovefilm subscribers in the UK are already streaming more content over the net than they're receiving on disc through the post, and now it's been claimed that folk in the US will acquire more paid video content online this year than on physical media.

According to IHS Screen Digest, a market watcher, Americans will this year pay to watch 3.4bn net-sourced movies, be they downloads or streams. They'll only buy 2.4bn DVDs and Blu-ray Discs.

Screen Digest's numbers show online movie viewing has rocketed from next to nothing in 2007, 2008 and 2009, to a small mark on the graph in 2010, and thence to more than a billion transactions in 2011.

Yet the decline in physical disc sales has been slow during this period and, Screen Digest's forecast suggests, after a bigger but by no means extreme dip over the next couple of years, will continue a slow decline.

US Movie transactions: online vs disc
Units: billions

Screen Digest US online vs physical disc views

Data source: IHS Screen Digest

The bottom line: though Americans may be watching more online video than ever through 2016, they'll still be buying a heck of a lot of discs too.

One medium, then, does not entirely displace the other. And it suggests that while online will become viewers' main source for movies and shows they haven't seen before, they will still want to maintain disc collections of material they anticipate watching again and again.

Plenty of folk won't have access to online sources too.

Although online will account for the majority of transactions in 2012, it is set to attract a far lower share of revenue, Display Search said. Online spending will total $1.7bn, rather less than the $11.1bn spent on (far fewer) discs.

Come 2016, online will still account for just 17 per cent of sales revenue, with pay TV yielding eight per cent and sales of physical media 75 per cent. ®

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
Amazon hopes FIRE STICK will light up its video service
We do streaming video? It seems we do...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.