Feeds

Lovefilm: video streaming outplays disc rentals

IPTV nation

The essential guide to IT transformation

Lovefilm says it streamed more films and TV series than it rented DVDs and Blu-ray Discs during February.

The Amazon-owned service even claimed that adding games into the mix failed to lift the rental tally above the number of videos streamed.

With games included, the number of videos streamed topped the number of rentals by 20 per cent, Lovefilm said, though it didn't provide specific numbers of rentals and streams.

Nor did it categorically state that the streaming total is limited to content watched all the way through. We suspect, based on our own use of services like Lovefilm and its new rival, Netflix, that a fair few folk will have sampled rather more films than they actually watched.

Lovefilm Player for iPad iOS app screenshot

You know: get five minutes into the film, realise it's crap and go look for something else.

Of course, the same applies to rentals: discs arrive, remain unwatched and get sent back. But we'd say this happens to a much lesser extent than is the case with streaming because of how convenient streaming makes flipping from one video to another.

Lovefilm also said disc rentals were up 25 per cent year on year. No great surprise that given the huge number of ads the service is running in cinemas and on TV. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?