Feeds

Lovefilm: video streaming outplays disc rentals

IPTV nation

Internet Security Threat Report 2014

Lovefilm says it streamed more films and TV series than it rented DVDs and Blu-ray Discs during February.

The Amazon-owned service even claimed that adding games into the mix failed to lift the rental tally above the number of videos streamed.

With games included, the number of videos streamed topped the number of rentals by 20 per cent, Lovefilm said, though it didn't provide specific numbers of rentals and streams.

Nor did it categorically state that the streaming total is limited to content watched all the way through. We suspect, based on our own use of services like Lovefilm and its new rival, Netflix, that a fair few folk will have sampled rather more films than they actually watched.

Lovefilm Player for iPad iOS app screenshot

You know: get five minutes into the film, realise it's crap and go look for something else.

Of course, the same applies to rentals: discs arrive, remain unwatched and get sent back. But we'd say this happens to a much lesser extent than is the case with streaming because of how convenient streaming makes flipping from one video to another.

Lovefilm also said disc rentals were up 25 per cent year on year. No great surprise that given the huge number of ads the service is running in cinemas and on TV. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.