Feeds

Lovefilm: video streaming outplays disc rentals

IPTV nation

Remote control for virtualized desktops

Lovefilm says it streamed more films and TV series than it rented DVDs and Blu-ray Discs during February.

The Amazon-owned service even claimed that adding games into the mix failed to lift the rental tally above the number of videos streamed.

With games included, the number of videos streamed topped the number of rentals by 20 per cent, Lovefilm said, though it didn't provide specific numbers of rentals and streams.

Nor did it categorically state that the streaming total is limited to content watched all the way through. We suspect, based on our own use of services like Lovefilm and its new rival, Netflix, that a fair few folk will have sampled rather more films than they actually watched.

Lovefilm Player for iPad iOS app screenshot

You know: get five minutes into the film, realise it's crap and go look for something else.

Of course, the same applies to rentals: discs arrive, remain unwatched and get sent back. But we'd say this happens to a much lesser extent than is the case with streaming because of how convenient streaming makes flipping from one video to another.

Lovefilm also said disc rentals were up 25 per cent year on year. No great surprise that given the huge number of ads the service is running in cinemas and on TV. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.