Feeds

Half of Apple fanbois would bank with the iPad titan

Foxconn-rebranding biz already has your cards and cash

Security for virtualized datacentres

One in 10 punters polled in the US and UK admitted they would bank with Apple if the iPad maker decided to move into the money sector. Among Apple product owners, 43 per cent of those quizzed would consider dumping their current banks for the iPhone biz.

Two thirds of the 5,000 surveyed fanbois said they'd switch to a notional AppleBank because they trusted the company, and a half of them reckoned Apple would make their account easy to access and manage.

David Rankin, boss of research consultancy KAE that carried out the study with pollster Toluna, believes banking is an obvious next step for the computer makers:

Apple would face no capital constraints in building a deposits base. With a proven ability to cross-sell additional products, along with the highest sales per square foot of any retailer and an affluent customer base, it wouldn't take long for Apple to become one of the most profitable consumer banks in recent times.

Lee Powney, marketing chief at KAE, added that "it would take a remarkable display of discipline [for Apple] to resist" moving into banking. The survey concludes that Apple would massively disrupt any industry it got involved in, as Powney explains:

This research tells us Apple customers perceive a fit where at first glance we would assume the brand could not travel […] This makes it a truly dangerous animal to a startling array of sectors

Tremble, bankers.

Maybe the notion of an AppleBank isn't so crazy after all: the tech titan already has a huge list of credit card details for all its App and iTunes store punters, and is encouraging the sale of more stuff through its online shop. The company has filed patents for putting pay-by-bonk chips in phones, effectively turning iPhones into credit cards.

If the Foxconn-rebranding biz acts as a shop, then simply issuing credit cards, holding account details and running a bank wouldn't be such a big jump. Plus if you're already in the habit of giving Apple large wads of cash, it might be simpler just to hand over your whole lot. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.