Feeds

Apple scores China store patent wins

Cupertino moves to lock down IP

New hybrid storage solutions

Apple has taken another small step towards protecting its intellectual property in China by successfully registering 11 design patents for the iPad display cases on show at its bricks and mortar retail stores, as well as the design for its Shanghai Apple Store.

The Hong Kong Intellectual Property Office is reported to have approved the patents for the near ubiquitous clear stands that sit on Apple Store display benches. The interactive displays help fanbois find out more about the products being displayed adjacent or call an assistant for further help.

The designs, which ifoAppleStore.com has gotten hold of, are all variations on the same basic model of a wedge shaped clear box with iPad embedded in it and alternatively shaped holes at the top for various combinations of Apple’s differently sized shiny hand-held toys.

The Register of Designs document itself is disconcertingly vague, describing it only as “stand as well as a combination of a stand and electronic device”.

Several reports have suggested that Apple’s aims in registering the designs with the Hong Kong IP Office were to help protect it legally against the growing number of fake Apple Stores popping up in China.

But when The Register spoke to a HK IP Office spokeswoman she confirmed that the “one country two systems” rule which lets Hong Kong function as a Special Administrative Region (SAR) within China means any ruling there would not cover the mainland.

Dan Harris, an attorney with Harris & Moure and Chinese legal expert, told The Reg that Apple was more likely just covering all bases.

“You cannot have a patent without filing for it,” he added. “Apple needs to and no doubt does file for patents wherever they do business.”

According to Patently Apple, Cupertino is on a roll with its Apple Store-related patents, having just been granted one for the design of its Shanghai outpost which opened in late 2010.

This time it sought to get the nod from the US Patent and Trademark Office for the design, which mimics the firm’s 5th Avenue store in New York with its towering glass cylinder and steps leading underground into the shop below. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.