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New iPad sales hit 3 million in first 4 days

GLOWING DELUGE of fondleslabs poured upon happy shiny world

The glow-screened 3.1million pixel iPad has been flying off shelves even faster than either of the two previous iPads on its opening weekend. Apple has announced sales of 3 million new iPads in the four days since the tablet's launch in 12 countries on 16 March.

It took the first iPad seven weeks to reach sales of 1 million. Apple didn't reveal initial sales for the second iPad.

“The new iPad is a blockbuster," said Apple senior vice president of Worldwide Marketing Phil Schiller in a congratulatory statement. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”

Separately, the company's share value has now broken the $600bn mark, after overtaking the value of the entire US retail sector last Thursday.

The "resolutionary" new device will launch in 24 more countries – including Mexico, New Zealand, the Netherlands, Austria, Belgium, Denmark and Greece – on Friday 23 March. ®

Hype & momentum

You might also just be a bit impressed that they make great products and ship them...

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Re: How is this measured?

It's measured like this: Apple doesn't pull that crap. Apple sells units. Apple sell out of all stock. Apple devices go on backorder, and Apple devices keep selling. I know you are all cynical from the tricks that Samsung, HTC and the clones all use, but Apple doesn't do that. Get used to it.

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Anonymous Coward

Re: How is this measured?

@Bear Features: "So you just believe everything Apple, or any other company tell you because you have no "link" or "evidence" that says otherwise then?"

There is ample evidence from Apple's record to date. If you care to look at the graphed sales of all its products and Apple's accounts, the information is absolutely consistent. Moreover, the figures conform with Apple's iPad sales to date and projected sales for the year. By way of comparison, the iPhone 4s sold about 4 million on the opening weekend. If Apple was in the habit of over-inflating sales figures, why didn't they do it when the iPad was first launched? It took 28 days to sell the first million units.

Frankly, it isn't good enough to hurl accusations about when you don't have a scrap of evidence to back them up - it's nothing more than slander.

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Re: How is this measured?

Are you being intentionally thick? This is an Apple press release. How do you think these numbers are measured?? Of course they come from Apple.

Do you have any evidence -- or even a link to a story -- to show that Apple has ever reported initial stats that were higher than reality?

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Real numbers

More than likely they're real sales numbers rather than stuffed channel numbers. Per-orders and figures from Apple's own shops. Apple don't play the same way as others.

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