Feeds

Apple Store staff outnumber queues as new iPad goes on sale

Moist jocks mop up with 'pads

Internet Security Threat Report 2014

Pics Braying hordes of fanbois hungry for new iPads failed to turn up outside Blighty's Apple stores today despite months of rumour, hype and speculation. Although slab shoppers were nonchalant in London, they were positively wet in Scotland.

A queue of hundreds swiftly ebbed away outside the fruity tech titan's Regent Street outlet, allowing at least one punter who rocked up at 9am to grab the improved fondleslab five minutes later.

The line was much more muted than previous iPad launches during which unlucky fans were turned away empty-handed.

The iPad queue London, credit The Register

Barriers appear somewhat unnecessary for a queue of one outside Apple's Regent Street store at 9am today

"Literally I was expecting the queue to be horrendous, but I only got here five minutes ago," said a fanboy at the front of the line accosted by The Reg. "I usually order online but it's taken ages to arrive before so I just thought I'd nip by. This time it's gone very well, doesn't seem to be a problem."

The iPad queue London, credit The Register

Resolutionary!

The iPad queue London, credit The Register

At the side of the store, staff tried to instil some order into the crazed throng. Oh wait

The iPad queue London, credit The Register

Apple staff outnumber customers in the queue, which evaporated in several minutes

By 9.05am, the queue around the side had gone, and there were a handful people in the line at the front, moving sedately towards the open doors.

The iPad queue London, credit The Register

Come in, braying mob, come in

The iPad queue London, credit The Register

Looking to heaven for inspiration?

One bloke, who had waited for five hours from 3am for the doors to open, decided to hang around the shop for a while afterwards rather than race home with his new slab. He hadn't tried his iPad yet, adding: "No, no, first I'll go home, relax and then I'll take it out." He said he had an iPhone, iPod and Macbook, preferred Apple more than any other brand of mobile or tablet because Cupertino's touchscreens are "very enjoyable".

Fifty minutes after the doors opened there were more Apple staff than punters and a lack of panting iOS zealots.

Zohaib Ali was the first in the queue for the Regent Street store, starting FOUR days before on Monday, with a sleeping bag and camping equipment. A serial queuer, Zohaib had been fourth in line for the 4S, and declared Apple to be "the best".

First in the iPad queue London, credit The Register

Zohaib Ali was first in the queue for the new iPad in London, getting in position four days early

Meanwhile, fanbois were genuinely getting wet in Glasgow where a persistent drizzle fell on the Scottish Apple fans. Eyewitness Joseph Heenan said that the queue at 8.20am was "shorter than the ones for the iPhone 4S and iPad 2, I reckon - it only just went once along two sides of the building. The iPad 2 one was twice that length".

He added that by 9.30am "the queue was nonexistent and they've dismantled the barriers". ®

Queue in Glasgow, credit Joseph Heaney

Rainwater slowly dribbled down their faces in Glasgow. Credit: Joseph Heenan

The iPad queue London, credit Joseph Heaney

Getting damp, yet?

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.