Feeds

UK lags US in online content spending

Britons: tight as a crab's chuff or canny consumers?

The Power of One Brief: Top reasons to choose HP BladeSystem

Brits are often said to be behind the Americans when it comes to technology. That's not always the case, but it certainly is with digital content that punters part with their hard-earned for.

US market research company Nielsen questioned tablet owners on both sides of the Atlantic about their content purchases. In almost all categories of digital stuff, Yanks bought more than their British counterparts did.

The one exception is news. In both countries, only 19 per cent of tablet owners think news is worth paying for. Italians have a more positive view, at least as far as news vendors are concerned: 44 per cent of Italian tablet owners have paid for online news.

Media content ever paid for on a tablet

Nielsen US vs US digital content purchasing

Data Source: Nielsen

In other classes of paid online content, Italians, like Britons and Germans, who were also surveyed, are pretty much equal and all well behind Americans.

Music, for example, was bought by 62 per cent of Americans, but only 20 per cent of Britons. For books, the ratio is 58 per cent to 26 per cent; movies 51 per cent to 23 per cent; TV shows 41 per cent to ten per cent; magazines 41 per cent to 16 per cent.

So are Europeans more cash-strapped than their transatlantic counterparts? Or simply tighter?

Maybe they've just grown too accustomed to getting content for free. What do you think? ®

Bridging the IT gap between rising business demands and ageing tools

Whitepapers

How modern custom applications can spur business growth.
In this whitepaper learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
The Power of One eBook: Top reasons to choose HP BladeSystem
Only the Power of One delivers leading infrastructure convergence, availability and scalability with federation, and agility through data center automation.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximizing your infrastructure through virtualization
Virtualization continues to be one of the most effective ways to consolidate, reduce cost, and make data centers more efficient.
Build a Business Case: Developing Custom Apps
In this whitepaper learn how to maximize the value of custom applications by accelerating and simplifying their development.