Feeds

Walmart offers $2 digital copies of your DVDs

HD will cost you more

High performance access to file storage

US retail giant Walmart is to offer punters digital copies of each of their DVDs and Blu-rays for $2 (£1.27) a pop.

Converting a standard definition title to HD will cost $5 (£3.18), the firm said. Every digital copy is delivered through Walmart's online streaming service, Vudu.

Discs don't have to have been bought at Walmart, and you don't have to hand over your discs for good.

Vudu will tie into Hollywood's UltraViolet cross-company DRM and cloud-based film storage platform, and industry players hope that Walmart's participation will not only help to promote the notion of UV - think of it as a virtual sideboard holding your discs - but make it easier for non-techies, who might be fazed by UV's sign up process or the concepts behind it, to participate.

UV is all about encouraging folk to buy movies rather than rent them, as the likes of Netflix and Lovefilm are encouraging us to do. The carrot is the flexibiliy to access content you own on almost any device, and to buy from multiple providers without compatibility concerns.

Movie distributors make much more money from selling discs to punters than they do selling rental licences to streaming companies. They also fear that far too many of theses services' disc-rental customers adopt a 'rent and rip' behaviour, copying the DVDs and BDs for future viewing when really they should be buying them.

This kind of disc-to-digital scheme was announced by Warner Home Entertainment Group President Kevin Tsujihara a couple of weeks ago.

Not all such folk are convinced. While Walmart's programme covers discs from 20th Century Fox, Paramount, Sony, Universal and Warner, Disney content is not covered. It undoubtedly makes too much money out of disc bought as gifts rather than for personal viewing.

The Walmart scheme - likely to be taken up by other retailers in due course - will encourage folk to gain digital copies without resort to ripping discs - a faff - or resorting to Torrented copies of dubious provenance.

Conveniently, for the content companies, it ties those who take up the offer into UV's DRM, helping to make the notion of encrypted files you don't really own so much as have a licence to view, commonplace. ®

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.