Feeds

Tesco blunder prices 64GB 4G iPad at 50 quid

Buyers' orders spiked

The Essential Guide to IT Transformation

Tesco tantalised online shoppers yesterday after a pricing error left punters thinking they'd snapped up Apple's latest iPad for just £50.

The Twitterscape was alight last night with braggers who thought they'd got the bargain of the century. The Tesco Direct website was offering advance orders for the new Apple iPad Wi-Fi 4G 64GB model at £49.99.

The slate should set you back £659.

Tesco Apple iPad pricing error

The news spread like wildfire and with so many shoppers flooding the website, it even crashed at one point. Tesco soon spotted its error, though, correcting the price and suspending transactions.

"We always look to offer our customers unbeatable value but unfortunately this is an IT error that is now being corrected," a company spokesman told us.

Disappointed punters will now have to cough up the full price if they still want the dozens of tablets they ordered.

As for Tesco, there's no such thing as bad publicity, we suppose. Every little mistake helps. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.