Feeds

Android to pwn iPad market share by 2016

Microsoft no bother to either

Top 5 reasons to deploy VMware with Tegile

Android isn't going to overtake iOS until 2015, but at least Apple doesn't have to worry about Microsoft, RIM and others.

That's the outcome forecast by market watcher IDC based on its latest take on the state of the tablet arena.

Apple's tablet market share isn't going to dip below 50 per cent for five years, and even come 2016, it'll only lie just three percentage points behind Android.

"Apple will remain dominant in terms of worldwide vendor unit shipments," IDC said. "However, the sheer number of vendors shipping low-priced Android tablets means that Google's OS will overtake Apple's in terms of worldwide market share by 2015. We expect iOS to remain the revenue market share leader through the end of our 2016 forecast period and beyond."

That's not so very far from the prediction made by fellow researcher, IHS iSuppli last week.

Apple's trajectory was fed by Q4 2011 shipments of 15.4m units - more than three times its closest rival, the Amazon Kindle Fire, which chalked up shipments of 4.7m units, IDC reckons.

That puts Amazon's market share at 16.8 per cent - an impressive figure for a company that launched in the quarter under consideration and only shipped into the US, not globally. Apple's share was 54.7 per cent, third-placed Samsung's 5.8 per cent.

Amazon's success drove Android's market share to 44.6 per cent. RIM's share fell to a negligible 0.7 per cent. Windows didn't trouble the scorer.

For 2011 as a whole, Apple's share came to just over 59 per cent, with Android just over 38 per cent.

Tablet market shipment volumes forecast

IDC tablet market forecast

Data source: extrapolation from IDC market share data

This year, IDC reckons, those shares will be around 55 per cent and 44 per cent, respectively, rising to 48 per cent and 51 per cent in 2016.

Totting those percentages up shows a progressively smaller and smaller slice of the pie taken by other tablet operating systems.

It's worth noting though, that though the Others' 2016 percentage is tiny, they will still see significant growth over 2012's unit-shipment figures, rising from, we calculate, around 1.1m units to 3.2m.

But that's still a drop in the ocean of 198.2m tablets IDC believes will ship in 2016, up from 101.6m units this year.

E-book readers fared well in Q4 2011 - the gift-buying season, of course - with worldwide shipments up to 10.7m units, up from 6.5m the previous quarter and 64.3 per cent up on Q4 2010's total.

Good numbers, to be sure, but still well below those of the iPad and tablets as a whole. You can see why Amazon was so keen to break into the tablet market. ®

Intelligent flash storage arrays

More from The Register

next story
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Dragon Age Inquisition: Our chief weapons are...
Bioware's fantasy forces in fine fettle
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.