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CBS supremo: Apple TV is still dead to me, just like ...

Shan't be prying it out of anyone's hands

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The CEO of broadcasting company CBS made Steve Jobs furious by telling him that he knew more about the "television business" than him. Jobs apparently blew up at brodcast exec Leslie Moonves because he had refused to sign up to a content agreement for Apple TV.

Moonves trotted out the anecdote of his meeting last year with Jobs to an audience at a conference at the weekend.

"I told Steve, 'You know more than me about 99 per cent of things but I know more about the television business'," he said. Moonves argued that streaming TV content through Apple would disrupt CBS's existing revenue streams.

With a new Apple TV device hitting shops on Friday, the question has obviously arisen again, but it looks as though CBS is standing firm. Moonves has discussed his conversation with Steve Jobs before, at an investors' meeting in September. We can guess that this repetition means that Apple won't be getting a content deal from CBS anytime soon.

CBS is the the second biggest broadcaster in the world – after the BBC. The telly biz's shows include How I Met Your Mother, CSI, Two And A Half Men and classics like Happy Days and Dynasty. ®

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