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Anchors away for Aus web hosties

Sets up POP in California

Combat fraud and increase customer satisfaction

Australian hosting outfit Anchor has expanded to the US to service Australian companies with a growing US customer base.

Anchor’s investment in the US was stimulated by client demand, particularly from fast growing web based start-ups.

The hosting company has completed the installation and configuration of web server equipment in a Los Angeles POP.

The move will be the first in a larger international expansion drive for the ten year old company.

“Australian online businesses are servicing global markets and more of our clients are seeking a high-quality experience for their important US customers,” said Anchor CEO Keiran Holloway.

The hosties added that they also wanted more control in building and delivering custom solutions under its remote management solutions, so decided to build their own facility.

“There is no other managed hosting provider in the Australian marketplace which is providing, high-quality, premium style managed services using data centers in America. With up to 20% of Australian websites hosted in places other than locally, there seems to be a really unique opportunity to be providing premium support to our Australian customer-base whilst leveraging some of the benefits of having the servers physical located in the states — for example, much larger data bandwidth allocations and closer proximity to the American audience,” Holloway said on the company blog http://www.anchor.com.au/blog/2011/11/anchor-to-build-a-us-point-of-presence/.

Australian companies with an emerging US profile, including student recruitment site Grad Connection and software company AffinityLive have already taken space in the US POP facility.

"Even with customers in more than 80 countries worldwide, roughly half of the companies using our online business management software are based in the US," said AffinityLive CEO Geoff McQueen.

Combat fraud and increase customer satisfaction

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