The Register® — Biting the hand that feeds IT

Feeds

Rub Facebook pals in your wealth with 'social' credit card

Citibank ticks Web 2.0 boxes for moneybags

Ensure Ease of Recovery with Asigra’s Agentless Software

Those who don't feel they're sharing enough can now sign up for a Citibank Clear.24.7 card, linked to their Facebook account and earning awesome badges of recognition.

Not just badges, the Clear.24.7 card offers coupons and the usual loyalty points to Citibank customers in Singapore, but it's the social integration the company is pushing, offering to elevate one to a "Social A Lister" by way of checking into related businesses and telling everyone else how great the offers are.

The nausea-inducing video sails right to the edge of parody, and should be enjoyed with the volume up where possible:

Badges arrive based on where one has checked in, using the Facebook application which ties into the card. So one's Facebook page gets adorned with a "Runway Star" badge when one has (publicly) visited five fashion boutiques, ensuring all your mates know that you've been clothes shopping and can respond appropriately when they next see you.

The credit card isn't sharing everything you buy, after the Beacon debacle Facebook won't be doing that any time soon, but the card is PayWave-enabled, so at some point one could check in using the credit card rather than a mobile phone and Facebook.

Tech In Asia reckons there are 1.5 million Facebook users under 35 in Singapore, so if all this has left you wondering what the world was coming to then it's probably because you're too old to understand, just like we are. ®

Cloud based data management

Golgafrincham B Ark

These guys must have lost their boarding pass.

4
0

Re: Golgafrincham B Ark

They have their boarding pass all right.

Now can I have my contents insurance _REDUCED_ because I do not have it.

3
0

I am so confused

I though you had to be 18 to own a credit card. That advert is clearly aimed at five year olds.

2
0

More from The Register

1,000 O2 staff chose redundancy over Capita
Betrayal, or just decent terms?
Google launches broadband balloons, radio astronomy frets
A careless Loon could blind the square kilometre array
 breaking news
Pttow! Ofcom kicks hams out of MoD bands
Geet off my land, you, you ... 'secondary user'
 breaking news
Now you can use your phone instead of your wallet at the ATM, too
Blimey, these little paper towels out of the vending machine are really expensive
 breaking news
UK.gov's £530m bumpkin broadband rollout: 'Train crash waiting to happen'
Whitehall whispers of damning watchdog report next month
 breaking news
MySpace zaps millions of teens' tearful rants, causes wave of angst
'Your crappy redesign SUCKS, I wanna read my blogs' screech users
 breaking news
Microsoft Office 365 on iPhone NOW: No, we're not making this up
Word, Excel, Powerpoint for your pocket-stroker
 breaking news
EU signs off on eCall emergency-phone-in-every-car plan
GPS and a mobe in every car - do you suppose the NSA would fancy that?