Commbank bakes Kaching into NetBank
Apps encourage download and use of wireless payments app
Weeks after using free beer and food to promote its Kaching wireless payments app, the Commonwealth Bank has baked it into its iOS banking app.
Kaching allows peer-to-peer payments between users, in some cases mediated by Facebook. The Commonwealth Bank says it has been downloaded 110,00 times, but is cagey about how many of those who have downloaded the app are actually using it. When The Register spotted cash and food giveaways at cricket matches we asked the Bank about the downloader-to-user ratio, but the Bank dodged the question.
The Bank has now updated its NetBank iOS app so that it includes a new button that encourages users to download the Kaching app. Once installed, the button launches Kaching.
NetBank has more than five million customers, making the inclusion of Kaching in its iOS incarnation a potentially very powerful marketing tool. ®
Its app has been downloaded 110,000 times because you get a notification in the App Store saying their Netbank app needs updating. Normally you keep up-to-date with apps and hence it's downloaded. I doubt many people have rushed out to get it - I certainly didn't - and reckon they're touting the downloads of the combined app rather than the original separate one.
I like how every bank and teleco monopoly has to have a separate incompatible wireless payments system. That way I'll continue using cash and never have my spending tracked.