Commbank bakes Kaching into NetBank
Apps encourage download and use of wireless payments app
Weeks after using free beer and food to promote its Kaching wireless payments app, the Commonwealth Bank has baked it into its iOS banking app.
Kaching allows peer-to-peer payments between users, in some cases mediated by Facebook. The Commonwealth Bank says it has been downloaded 110,00 times, but is cagey about how many of those who have downloaded the app are actually using it. When The Register spotted cash and food giveaways at cricket matches we asked the Bank about the downloader-to-user ratio, but the Bank dodged the question.
The Bank has now updated its NetBank iOS app so that it includes a new button that encourages users to download the Kaching app. Once installed, the button launches Kaching.
NetBank has more than five million customers, making the inclusion of Kaching in its iOS incarnation a potentially very powerful marketing tool. ®