Feeds

Marvel to animate comic action with AR app

Kerplow! Splat! out of your phone's screen

Internet Security Threat Report 2014

Marvel has jumped on the augmented reality bandwagon with an app that brings panels in its paper comics to life on a handset's screen.

The company is pushing hard to move into the digital age through a modernisation process it calls 'Marvel ReEvolution'.

The first part of that process is the app, Marvel AR, which aims to complement a paper comic with additional supplements. Each issue will feature around eight panels that spring into action when viewed through a smartphone.

This gives the publisher the ability to bundle DVD-style extras, such as editors' views and artists' impressions, with each of its releases, it said.

Marvel AR

The app will also see characters come to life in 3D, jumping out the page to wow those who are easily impressed.

The second part of ReEvolution is the launch of a series of digital-only releases called Marvel Infinite Comics. These will be available to readers through the Marvel Comics app when they buy a physical or digital issue of the standard comic. They'll also be sold separately as a download.

The Marvel AR app will hit smartphones for free on 2 April.

The first comic to make use of AR will be Avengers versus X-Men #1, which goes on sale on 4 April. The Marvel Infinite Comics range launches around the same time. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.