Feeds

Picture this: Photo-fiddling app Instagram on Google Android

27 million punters is not enough

Intelligent flash storage arrays

iPhone photo tinting app Instagram has bagged 27 million users and will release an Android app "very soon", CEO-founder Kevin Systrom said at SXSW.

The proclamation comes a week after rumours emerged that the company's 17-month-old vignette filter was on the verge of pulling in $40m in venture funding and had been valued at $500m.

The new Android app is "in some ways […] better than our iOS app. It's crazy" Systrom told the SXSW audience.

Instagram specialises in ageing photos along the same lines of selling pre-faded jeans to hipsters who are too impatient to wear in a brand new pair. But the app cunningly weaves in social functionality - such as auto-tweeting, the ability to stream your photos and follow other users - that has given the product a reach beyond rivals that offer simple processing effects. It's free too.

The software been a runaway success on iOS, hitting a million users less than three months after it was launched in October 2010. At the end of 2011, Instagram was named as the App of the Year and went from 14m users in December to the 27m, it announced today.

For comparison Twitter had 350m members in June 2011.

Instagram was founded by two Stanford grads Kevin Systrom and Mike Krieger with CVs including time spent on Gmail, and degrees in computer science and human-computer interaction, and picking up $7m in investment after four months. Dealing with the question of how they will actually make money, Instagram says:

We plan to experiment with different models as we grow and learn what special value we can provide to the community to make their collective experience more engaging, exciting and useful.

The company has been hiring and has 9 employees, according to LinkedIn. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.