iiNet turns brand into global domain
$US200k starter bid for GTLD
ISP iiNet is pursuing the costly application process for a coveted new generic top-level domain (gTLD), for the .iiNet moniker.
Under the procedure applicants invest an initial fee of around $US200,000 for the pleasure, which includes a non-refundable evaluation fee of $US185,000 and $US5,000 deposit fee per requested application slot when registering. Once approved the annual ICANN fee starts at $US25,000.
Other fees may also apply  depending on the specific application path.
iiNet claims  that is the first company in Australia to commit to the gTLD program.
“We are the first company in Australia to publicly say so and join the likes of the New South Wales and Victorian governments who are applying for .Sydney and .Melbourne, and the AFL sports body who are applying for .AFL,“ the ISP said on its company blog.
Applications for the new domain close mid-April and the laborious process actually takes anywhere between 9-18 months before applicants know if they have been successful or not. iiNet forecasts that once it attains approval it is looking at implementation around 2013 – 2014.
“It gives us incredible flexibility with our domain name strategies keeping in mind the domain name is a significant part of our online identity. It cements our position as an innovator in the digital world plus it’s kinda cool that we will have our own corner of the internet, iiNet will be recognised as a registry on the global stage and will join the ranks of a handful of other registries like Verisign (who runs .com and .net),” iinet said. ®