Feeds

iiNet turns brand into global domain

$US200k starter bid for GTLD

Internet Security Threat Report 2014

ISP iiNet is pursuing the costly application process for a coveted new generic top-level domain (gTLD), for the .iiNet moniker.

Under the procedure applicants invest an initial fee of around $US200,000 for the pleasure, which includes a non-refundable evaluation fee of $US185,000 and $US5,000 deposit fee per requested application slot when registering. Once approved the annual ICANN fee starts at $US25,000.

Other fees may also apply depending on the specific application path.

iiNet claims that is the first company in Australia to commit to the gTLD program.

“We are the first company in Australia to publicly say so and join the likes of the New South Wales and Victorian governments who are applying for .Sydney and .Melbourne, and the AFL sports body who are applying for .AFL,“ the ISP said on its company blog.

Applications for the new domain close mid-April and the laborious process actually takes anywhere between 9-18 months before applicants know if they have been successful or not. iiNet forecasts that once it attains approval it is looking at implementation around 2013 – 2014.

“It gives us incredible flexibility with our domain name strategies keeping in mind the domain name is a significant part of our online identity. It cements our position as an innovator in the digital world plus it’s kinda cool that we will have our own corner of the internet, iiNet will be recognised as a registry on the global stage and will join the ranks of a handful of other registries like Verisign (who runs .com and .net),” iinet said. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.