'Regrouping' Android tablet makers extend Apple reign
iPad to command market for even longer
The iPad 3 will prevent Apple's share of the tablet market from eroding as quickly as once thought, market watcher IHS iSuppli has admitted.
Back in February 2011, iSuppli forecast that Apple's share of the tablet business would fall below 50 per cent in 2013. A year on, and it reckons that point won't be reach until 2015.
“With the arrival Windows 8 on ARM microprocessors postponed to 2013, and most of the Android competitors now regrouping, IHS has lowered the media tablet forecast for Apple competitors in 2012," said iSuppli tablet specialist Rhoda Alexander.
“This means Apple will continue to capture the majority of the market well into 2014.”
Data source: IHS iSuppli
It's not just the iPad 3 that will help Apple do so. Keeping the iPad 2 on the books and cutting its price a little will help Apple reach out to punters put off by its relatively high prices, iSuppli said.
Releasing a smaller model - the rumoured 7.85in 'iPad Mini', say - will help too, we'd add.
Thanks to its low price, Amazon's 7in Kindle Fire led to a collapse in Android tablet pricing during H2 2011. The average street price for Android tablets fell 41 per cent during that time, iSuppli said.
iSuppli noted that it now believes 124m tablets will ship this year, up 90 per cent on 2011's total, 65m units. It predicted shipments will rise to 285m in 2015 - when just under half of that amount will be iPads - and 311m in 2016. ®
COMMENTS
Love el reg
I enjoy reading the failed prognostications of iSupply, Gartner, and the like in your journal. Hubris-in-flames is always amusing. Any chance you could find a bright young thing to amass a sort of meta-study of these sooth sayers?
Being ADD, I would like a simple rating number, a BS-factor, which could be stamped onto any PR from the high tech weathermen. Maybe Gartner, for a fee, would do a report on how accurate their predictions are?
I'd love to see some kind of record keeping on these delightful chaps with their chipped crystal balls too! How about a yearly look back at the analyst predictions of previous years? It'd make hilarious reading.
being pedantic i know
but there is no iPad 3. its just the iPad now, same its just the iMac not iMac 17 , or AppleTV or Mac Pro.
Good move I think
As regards the story, if i was this wrong so often in work I would be booted out, how come these guys get paid for saying stupid stuff and then changing their minds when it turns out to be wrong and then get paid for a new report saying something else wrong. Mind blowing
Hmmm, tasty medicine!
Turn the tables on them using their fabled 'magic quadrant'! X axis is accuracy of predictions, Y axis is volume of predictions. Let's see if they manage to get into the top-right quadrant. Come on el Reg, this could be fun!
HA!
Let's see, we have:
1. Two tablet makers selling their wares at cost, hoping against hope they will be subsidized by future sales of merchandise--with razor-thin margins--and somehow raise those 1% profit margins. (Amazon/BN). (Meanwhile, Google is forked out their own ecosystem here--who knew "openness" could be so much fun?)
2. Two tablets makers going gangbusters in the market because they are selling their devices at fire-sale prices to keep their whole company or division from going up in flames. (RIM/HP)
3. The most 'successful' tablet OEM who admits that frankly, their tablet efforts, in a word, "suck." (Samsung)
Yep, that 30% of the non-Apple tablet market is gonna light it up this year!
