Feeds

Inside Sony's Home Entertainment HQ in Japan

Image is everything, say Bravia boffins

Secure remote control for conventional and virtual desktops

Chamber of commerce

OLED is also astonishingly fast, which means outstanding motion picture accuracy, and according to Soga, is unusual in that contrast remains unchanged regardless of whether you view in a very bright or very dark room.

Inside Sony HQ Japan

Professional grade OLED displays have found a home in industry and medical environments

One long-running concern about OLED has been its longevity. The organic display has a reputation for rapid decay. Soga says huge strides have been made in this regard. He explains Sony’s latest OLED displays now have “completely sealed chambers which prevent moisture getting in.” The result is a working life of around 30,000 hours. Helping to reduce luminance decay is an auto calibration system that compensates for RGB fluctuations. “We expect to see more improvements going forward. There’s a big industry building around OLED.”

The importance of 3D

Naturally 3D remains central to Sony’s TV proposal, but it’s no longer seen as a televisual panacea. The brand has twigged that it’s not generating sales. Indeed, a global survey of potential TV buyers conducted by Sony saw 3D ranked a lowly 18th out of 20 in terms of deemed importance by would be purchasers.

Inside Sony HQ Japan

The penny drops: 3D doesn't sell TVs

The brand admits to being “shocked” by the result. Rated most important in the survey was picture quality. Hiroshi Sakamoto, from Sony’s home entertainment strategy group, says that’s now where the brand is focusing its energies. We’re changing our communications strategy as a result, he says, we want to stress image quality.

Sakamoto remains optimistic though that 3D will eventually capture the public’s imagination. With around 100 3D Blu-rays expected this year, including popular catalogue titles, he’s quietly confident that interest will pick up. He adds Sony will be upgrading its YouTube TV client to the Leanback interface later this year, which supports 3D playback of dimensional clips hosted on the site.

Inside Sony HQ Japan

Meanwhile, back in 2012: this year's floating monolithic TV design

New technologies? A renewed emphasis on picture quality? Improved network functionality? Sony, finally, seems to be getting its priorities back in order. But no one in Sony’s home entertainment HQ thinks that building profitability back into the business will be easy. 

“This is the year we begin our fight back,” says Noriaki Negishi. “But the real battle begins in 2013.” 
Ganbatte, Negishi-san! We’ll be watching to see what Sony does next. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.