Feeds

Inside Sony's Home Entertainment HQ in Japan

Image is everything, say Bravia boffins

High performance access to file storage

Chamber of commerce

OLED is also astonishingly fast, which means outstanding motion picture accuracy, and according to Soga, is unusual in that contrast remains unchanged regardless of whether you view in a very bright or very dark room.

Inside Sony HQ Japan

Professional grade OLED displays have found a home in industry and medical environments

One long-running concern about OLED has been its longevity. The organic display has a reputation for rapid decay. Soga says huge strides have been made in this regard. He explains Sony’s latest OLED displays now have “completely sealed chambers which prevent moisture getting in.” The result is a working life of around 30,000 hours. Helping to reduce luminance decay is an auto calibration system that compensates for RGB fluctuations. “We expect to see more improvements going forward. There’s a big industry building around OLED.”

The importance of 3D

Naturally 3D remains central to Sony’s TV proposal, but it’s no longer seen as a televisual panacea. The brand has twigged that it’s not generating sales. Indeed, a global survey of potential TV buyers conducted by Sony saw 3D ranked a lowly 18th out of 20 in terms of deemed importance by would be purchasers.

Inside Sony HQ Japan

The penny drops: 3D doesn't sell TVs

The brand admits to being “shocked” by the result. Rated most important in the survey was picture quality. Hiroshi Sakamoto, from Sony’s home entertainment strategy group, says that’s now where the brand is focusing its energies. We’re changing our communications strategy as a result, he says, we want to stress image quality.

Sakamoto remains optimistic though that 3D will eventually capture the public’s imagination. With around 100 3D Blu-rays expected this year, including popular catalogue titles, he’s quietly confident that interest will pick up. He adds Sony will be upgrading its YouTube TV client to the Leanback interface later this year, which supports 3D playback of dimensional clips hosted on the site.

Inside Sony HQ Japan

Meanwhile, back in 2012: this year's floating monolithic TV design

New technologies? A renewed emphasis on picture quality? Improved network functionality? Sony, finally, seems to be getting its priorities back in order. But no one in Sony’s home entertainment HQ thinks that building profitability back into the business will be easy. 

“This is the year we begin our fight back,” says Noriaki Negishi. “But the real battle begins in 2013.” 
Ganbatte, Negishi-san! We’ll be watching to see what Sony does next. ®

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.