Chamber of commerce
OLED is also astonishingly fast, which means outstanding motion picture accuracy, and according to Soga, is unusual in that contrast remains unchanged regardless of whether you view in a very bright or very dark room.
Professional grade OLED displays have found a home in industry and medical environments
One long-running concern about OLED has been its longevity. The organic display has a reputation for rapid decay. Soga says huge strides have been made in this regard. He explains Sony’s latest OLED displays now have “completely sealed chambers which prevent moisture getting in.” The result is a working life of around 30,000 hours. Helping to reduce luminance decay is an auto calibration system that compensates for RGB fluctuations. “We expect to see more improvements going forward. There’s a big industry building around OLED.”
The importance of 3D
Naturally 3D remains central to Sony’s TV proposal, but it’s no longer seen as a televisual panacea. The brand has twigged that it’s not generating sales. Indeed, a global survey of potential TV buyers conducted by Sony saw 3D ranked a lowly 18th out of 20 in terms of deemed importance by would be purchasers.
The penny drops: 3D doesn't sell TVs
The brand admits to being “shocked” by the result. Rated most important in the survey was picture quality. Hiroshi Sakamoto, from Sony’s home entertainment strategy group, says that’s now where the brand is focusing its energies. We’re changing our communications strategy as a result, he says, we want to stress image quality.
Sakamoto remains optimistic though that 3D will eventually capture the public’s imagination. With around 100 3D Blu-rays expected this year, including popular catalogue titles, he’s quietly confident that interest will pick up. He adds Sony will be upgrading its YouTube TV client to the Leanback interface later this year, which supports 3D playback of dimensional clips hosted on the site.
Meanwhile, back in 2012: this year's floating monolithic TV design
New technologies? A renewed emphasis on picture quality? Improved network functionality? Sony, finally, seems to be getting its priorities back in order. But no one in Sony’s home entertainment HQ thinks that building profitability back into the business will be easy. “This is the year we begin our fight back,” says Noriaki Negishi. “But the real battle begins in 2013.” Ganbatte, Negishi-san! We’ll be watching to see what Sony does next. ®
Inside Sony's Home Entertainment HQ in Japan
Good to see Sony getting back to what made them so great in the first place...in the pre flat panel days, there was nothing to touch a Trinitron set for picture quality, hell we've got a 32" model at home that still gives the flatscreens a bloody nose in Standard Def. Think it might have to last another year so it can be upgraded to one of these new sets.
*awaits inane comments about rootkits and removing random functions from the PlayStation nobody used*
I remember when "back to basics" was a handy phrase for any project/company/political party.
No Sony, please don't invent more bells and whistles to lure us to your screens. Make it as dumb and good as possible. Make it physically unobtrusive as possible. Then make it as cost similar amounts to Samsung/Panasonic. Simple.
BTW the future isn't streaming via the TV, it'll be streaming to the TV. The TV needs do nothing except turn pixels on and off as it's told. (Seeing as Sony make tablets, phones, STBs and consoles that do just this, it wouldn't hurt their business to slim down the TV features at all.)
I saw Sony's HQ last year from the bullet train, very modern and black. I'm quite pleased with myself that I didn't take a photo, I'm not that sad yet :)
Re: and try and forget the propriety connections
Has a good nose around a LOT of Sony kit
Phono - standard
BNC video - standard for decent kit - also found on Sanyo & Panasonic
Scart - standard
HDMI - standard
Firewire - standard
USB - standard
Micro USB - standard
Headphone - standard
CAM interface - standard for lots of CAMs
Aerial socket - standard
Ah found a few
1) 14pin K socket - you could get adaptors to use 10 pin cameras on 14 pin recorders - NOONE did the other way round - was fitted to the Beta portables, adaptor leads to use better cameras (from JVC or Canon) with best decks (Sony SL-F1).
2) Little specific micro sockets on my HDV camera - well no room for anything standard to get component out.
3) Playstation video out socket - but same between PS2 and PS3
4) PS2 controller port.
Oh and if you bring their formats into it
CD - standard
MD - was pretty popular but overshadowed by MP3
Beta - was best
Video 8 - was a standard
Umatic - standard
Only had a hand in
DV & Blu Ray
My 14" TV is from 1983 I think - last used in our caravan - now have a Relisys LCD TV / computer monitor in it - easier to pack.
It works but not in use, might resurrect it so the children can try some old console games - got a Megadrive somewhere.
My 19" Trinitron is still running great at 23 years old. It's still my main TV.