Feeds

Inside Sony's Home Entertainment HQ in Japan

Image is everything, say Bravia boffins

Intelligent flash storage arrays

Chamber of commerce

OLED is also astonishingly fast, which means outstanding motion picture accuracy, and according to Soga, is unusual in that contrast remains unchanged regardless of whether you view in a very bright or very dark room.

Inside Sony HQ Japan

Professional grade OLED displays have found a home in industry and medical environments

One long-running concern about OLED has been its longevity. The organic display has a reputation for rapid decay. Soga says huge strides have been made in this regard. He explains Sony’s latest OLED displays now have “completely sealed chambers which prevent moisture getting in.” The result is a working life of around 30,000 hours. Helping to reduce luminance decay is an auto calibration system that compensates for RGB fluctuations. “We expect to see more improvements going forward. There’s a big industry building around OLED.”

The importance of 3D

Naturally 3D remains central to Sony’s TV proposal, but it’s no longer seen as a televisual panacea. The brand has twigged that it’s not generating sales. Indeed, a global survey of potential TV buyers conducted by Sony saw 3D ranked a lowly 18th out of 20 in terms of deemed importance by would be purchasers.

Inside Sony HQ Japan

The penny drops: 3D doesn't sell TVs

The brand admits to being “shocked” by the result. Rated most important in the survey was picture quality. Hiroshi Sakamoto, from Sony’s home entertainment strategy group, says that’s now where the brand is focusing its energies. We’re changing our communications strategy as a result, he says, we want to stress image quality.

Sakamoto remains optimistic though that 3D will eventually capture the public’s imagination. With around 100 3D Blu-rays expected this year, including popular catalogue titles, he’s quietly confident that interest will pick up. He adds Sony will be upgrading its YouTube TV client to the Leanback interface later this year, which supports 3D playback of dimensional clips hosted on the site.

Inside Sony HQ Japan

Meanwhile, back in 2012: this year's floating monolithic TV design

New technologies? A renewed emphasis on picture quality? Improved network functionality? Sony, finally, seems to be getting its priorities back in order. But no one in Sony’s home entertainment HQ thinks that building profitability back into the business will be easy. 

“This is the year we begin our fight back,” says Noriaki Negishi. “But the real battle begins in 2013.” 
Ganbatte, Negishi-san! We’ll be watching to see what Sony does next. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
Amazon hopes FIRE STICK will light up its video service
We do streaming video? It seems we do...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.