Feeds

Lingerie-clad she-devils romp past watchdog

ASA rejects Agent Provocateur vid complaint

Choosing a cloud hosting partner with confidence

NSFW The Advertising Standards Authority has rejected a complaint that an Agent Provocateur video featuring a pack of lingerie-clad she-devils menacing another woman is "disturbing and misogynistic".

The vid first appeared on the company's website last November to punt its Soiree 2011-2012 collection. The ASA summarises that it shows "a woman in a nightgown in her home", who's set upon by several minxes "wearing revealing lingerie with stockings and long boots" and who "were shown dragging the other woman through the house and adopted a series of poses, some sexual, alone and with the other women".

If your nerves can stand it, you can eyeball the whole shocking business right here (NSFW), but here's a taster of just how far underwear advertising has come since 1960s Wonderbra commercials:

A still from the Agent Provocateur video

The ASA received a single complaint about the video, challenging that it breached CAP Code clauses 4.1 ("must not contain anything that is likely to cause serious or widespread offence"), and 4.2 ("must not cause fear or distress without justifiable reason").

Agent Provocateur defended the video by arguing that it was "a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism", with a tip of the hat to "classic 1950s Hammer horror films" thrown in for good measure.

Stressing that it "did not condone violence in any form", the company noted that the promotion "had been viewed over 450,000 times since its launch and there had not been any other complaints".

The ASA ruled that while "some viewers might find some of the scenes distasteful", it considered "the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested".

Accordingly, the watchdog declared such videos "did not demean women and were unlikely to cause serious or widespread offence", and kicked the complaint into touch. ®

Security for virtualized datacentres

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.