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Lingerie-clad she-devils romp past watchdog

ASA rejects Agent Provocateur vid complaint

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NSFW The Advertising Standards Authority has rejected a complaint that an Agent Provocateur video featuring a pack of lingerie-clad she-devils menacing another woman is "disturbing and misogynistic".

The vid first appeared on the company's website last November to punt its Soiree 2011-2012 collection. The ASA summarises that it shows "a woman in a nightgown in her home", who's set upon by several minxes "wearing revealing lingerie with stockings and long boots" and who "were shown dragging the other woman through the house and adopted a series of poses, some sexual, alone and with the other women".

If your nerves can stand it, you can eyeball the whole shocking business right here (NSFW), but here's a taster of just how far underwear advertising has come since 1960s Wonderbra commercials:

A still from the Agent Provocateur video

The ASA received a single complaint about the video, challenging that it breached CAP Code clauses 4.1 ("must not contain anything that is likely to cause serious or widespread offence"), and 4.2 ("must not cause fear or distress without justifiable reason").

Agent Provocateur defended the video by arguing that it was "a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism", with a tip of the hat to "classic 1950s Hammer horror films" thrown in for good measure.

Stressing that it "did not condone violence in any form", the company noted that the promotion "had been viewed over 450,000 times since its launch and there had not been any other complaints".

The ASA ruled that while "some viewers might find some of the scenes distasteful", it considered "the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested".

Accordingly, the watchdog declared such videos "did not demean women and were unlikely to cause serious or widespread offence", and kicked the complaint into touch. ®

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Porn

That's what it is, and I'm shocked. Thank you Reg for bringing it to my attention.

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Anonymous Coward

Re: Porn

I agree keep the porn itself on the top shelf, 'you must be this high to read it', but nudity & people in

lingerie?, why make a big deal about it?

What's wrong with children seeing someone without clothes or in underwear?

We are all born naked, so why care if your naked or someone else is?

Parents take their sons/daughters in with them to opposite sex changing rooms when they are young without any complaints (well there shouldn't be complaints).

I have two young boys, I wouldn't let them watch porn, but see nudity? no problem with that, it wont scar them, if anything it will make them a more balanced person without unnatural hangups caused by a prudish nation

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Re: Porn

"I don't believe I'm a puritanical prude, but I simply don't believe that that amount of flesh should be on display all over the place."

I've got some bad news for you...

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