Feeds

Lingerie-clad she-devils romp past watchdog

ASA rejects Agent Provocateur vid complaint

Top 5 reasons to deploy VMware with Tegile

NSFW The Advertising Standards Authority has rejected a complaint that an Agent Provocateur video featuring a pack of lingerie-clad she-devils menacing another woman is "disturbing and misogynistic".

The vid first appeared on the company's website last November to punt its Soiree 2011-2012 collection. The ASA summarises that it shows "a woman in a nightgown in her home", who's set upon by several minxes "wearing revealing lingerie with stockings and long boots" and who "were shown dragging the other woman through the house and adopted a series of poses, some sexual, alone and with the other women".

If your nerves can stand it, you can eyeball the whole shocking business right here (NSFW), but here's a taster of just how far underwear advertising has come since 1960s Wonderbra commercials:

A still from the Agent Provocateur video

The ASA received a single complaint about the video, challenging that it breached CAP Code clauses 4.1 ("must not contain anything that is likely to cause serious or widespread offence"), and 4.2 ("must not cause fear or distress without justifiable reason").

Agent Provocateur defended the video by arguing that it was "a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism", with a tip of the hat to "classic 1950s Hammer horror films" thrown in for good measure.

Stressing that it "did not condone violence in any form", the company noted that the promotion "had been viewed over 450,000 times since its launch and there had not been any other complaints".

The ASA ruled that while "some viewers might find some of the scenes distasteful", it considered "the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested".

Accordingly, the watchdog declared such videos "did not demean women and were unlikely to cause serious or widespread offence", and kicked the complaint into touch. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.