Feeds

Lingerie-clad she-devils romp past watchdog

ASA rejects Agent Provocateur vid complaint

5 things you didn’t know about cloud backup

NSFW The Advertising Standards Authority has rejected a complaint that an Agent Provocateur video featuring a pack of lingerie-clad she-devils menacing another woman is "disturbing and misogynistic".

The vid first appeared on the company's website last November to punt its Soiree 2011-2012 collection. The ASA summarises that it shows "a woman in a nightgown in her home", who's set upon by several minxes "wearing revealing lingerie with stockings and long boots" and who "were shown dragging the other woman through the house and adopted a series of poses, some sexual, alone and with the other women".

If your nerves can stand it, you can eyeball the whole shocking business right here (NSFW), but here's a taster of just how far underwear advertising has come since 1960s Wonderbra commercials:

A still from the Agent Provocateur video

The ASA received a single complaint about the video, challenging that it breached CAP Code clauses 4.1 ("must not contain anything that is likely to cause serious or widespread offence"), and 4.2 ("must not cause fear or distress without justifiable reason").

Agent Provocateur defended the video by arguing that it was "a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism", with a tip of the hat to "classic 1950s Hammer horror films" thrown in for good measure.

Stressing that it "did not condone violence in any form", the company noted that the promotion "had been viewed over 450,000 times since its launch and there had not been any other complaints".

The ASA ruled that while "some viewers might find some of the scenes distasteful", it considered "the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested".

Accordingly, the watchdog declared such videos "did not demean women and were unlikely to cause serious or widespread offence", and kicked the complaint into touch. ®

Next gen security for virtualised datacentres

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?