Three curbs data tariff excesses
Cap in hand
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Three has abolished out of bundle data charges on all new smartphone contracts, so that customers who aren't on the network's all-you-can-eat plan can surf without the fear of costly overspend.
Starting at £18 per month, the Ultimate Internet packages offer Three's renowned all-you-can-eat data plan, with 100 free minutes and 5000 texts. As the cost of the plan rises, better handsets and further minutes are available.
For occasional users, Three's Essential packages start at £15 per month and come with 250MB of data, 100 minutes and 5000 texts. Again, the minutes and handsets are improved upon as the price grows higher.
Customers will not be charged for exceeding their data allowance, instead hitting a cap and receiving a text to let them know. Data bundles are available as add-ons, starting at £2 for a further 250MB, rising to a fiver 30 days of all-you-can-eat data. Nom nom.
Three's two new plans follow a massive increase in data use over the last year and a half, with consumers asking for better control over their spending. The cap also appears in line with Ofcom's recent guidelines on minimising hefty mobile data charges. ®
COMMENTS
Re: iPhone tarriffs
You can get a micro-SIM with 300 minutes, 3000 texts and all-you-can-eat data for £15 a month SIM only, 1 month rolling contract. It's on Three's micro-sim page on the website.
I'm still waiting for 3 to reply my query as to why you can get unlimited internets for £15 a month on a SIM only deal (or for £25 by tethering a smartphone to your laptop on the One Plan) but a mere max of 15Gb per month when popping a 3 SIM into a MiFi or WiBE (when using mobile BB as a replacement for a slooow ADSL connection in the back of beyond).
Actually I can guess the answer, but I just like asking questions.
Free Towers
Who built the towers again? And invested in the necessary R&D, rolled out GPRS then Edge then HSPA then HSPA+? Sure it took far too long and definitely they charge far too much, but there has to be some return on investment, surely.
Agree with the points regarding data management, and vociferously agree with the roaming rant. Termination rates are totally stifling innovation in roaming propositions, and it's insane that operators aren't doing everything they can to make international roaming more attractive to mobile phone users, and instead leaving the whole market to prepay cards and similar, whilst picking up crumbs from customers desperate enough to use their phone overseas.
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