Feeds

Sub-£400 svelte lappies hurled in Ultrabook preemptive strike

Here's something we made cheaper

The Essential Guide to IT Transformation

Taiwan-based laptop vendors are planning a push in the second quarter to fill what they see as a gap in the market for cheaper ‘Ultrabook-style’ machines before Intel’s Ivy Bridge rollout makes the real thing more affordable.

Tech manufacturing rag Digitimes claims that the vendors are likely to use cheaper components in order to produce devices that offer the same super-svelte appearance as Ultrabooks, but don’t meet Intel’s strict hardware requirements.

Metal casing, solid-state drives (SSDs), expensive hollow hinges and Sandy Bridge processors have all combined to push the production costs of the first generation of Ultrabooks up to around the $1,000 (£636) mark, the report added.

However, sensing the uncertainty around the release date of Intel’s forthcoming Ivy Bridge processors, which are likely to be discounted when they finally arrive to promote sales, the unnamed laptop-makers are apparently taking the initiative and could sell these Ultrabook-lite models for as low as $600 (£380).

The hardware-makers had better be quick though, with Chipzilla claiming it has three factories working towards a possible April launch date for the new 22nm processors.

Juniper Research will no doubt be pleased at the latest news from Taiwan as it validates research the analyst pushed out in January which predicted that hardware makers would increasingly craft their models with the look and feel of Ultrabooks.

“All notebooks in five years’ time will look like Ultrabooks; it’s just the way things are going,” report author Daniel Ashdown told The Reg at the time. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.