Feeds

Apple's App Store parades surprise new Catalog model

This is news to us, sniff devs

High performance access to file storage

Apple has launched a new App Store category called Catalogs in what could be a tantalising glimpse of something bigger to be unveiled tonight at the next-gen iPad launch.

The outing of the Catalogs section (in some places spelled "Catalogues" presumably for Brits) seems to be a little premature - certain apps are listed in it, but the category doesn't feature in the store's front window. There is also no category home page for "Catalogs" at time of writing.

A UK dev house whose fashion store app has been recategorised to the new Catalogs section told The Reg that the reclassification was a surprise. A team member said: "It's actually news to us."

The new Catalog section seems to largely contain shopping content, such as clothes store apps Uniqlo, Zara and Muji. Several apps with "Catalog" in the title have wound up in there too, such as the Lego Minifigure Catalog below.

Catalogs category, credit iTunes screengrab

Catalogues doesn't show up as an official category, but the Unofficial Lego Minifigure Catalog is one of several categorised as a Catalogue

The new section could simply be a way of tidying up the Lifestyle shelf, which bowed under the weight of shopping apps of all descriptions - TopShop, Tesco and Groupon were jumbled up with the likes of Get a Girl, SpareRoom and iBaby Feed Timer. Apple bought out startup Chomp last month to improve its app search service.

Then again, Catalogs could herald a new way to get people to shop on iOS devices - possibly including new payment options and asserting iPhones and iPads as more of an electronic wallet for transactions. ®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.