Samsung targets pockets with latest Galaxy blower
Mobile means mobile, obviously
Samsung sent its latest Android into orbit today, announcing the Galaxy Pocket, a low-end handset said to be geared towards those who use their phone on the move.
Surely marketing can do better than that?
The Samsung Galaxy Pocket packs a 2.8in, 240 x 320 display with 3GB of built-in storage that's expandable to 32GB using Micro SD cards.
Powered by an 832MHz processor, the Pocket runs Android 2.3 Gingerbread with Samsung's TouchWiz UI on top. It also has a 2Mp camera.
The Samsung Galaxy Pocket will be available in the UK later this year. The price has yet to be set. ®
COMMENTS
Geared towards those who use their phone on the move
I'm struggling to get my head around this.
A mobile phone geared towards those who use their phone on the move. Not geared towards crash victims in traction, or galactic heroes encased in carbonite. Not sat on a desk, and tethered by a wire.
Nope, it's pocket sized, battery powered, and wireless.
What will they think of next?
It will have to be cheap
It's already possible to get PAYG phones with 800x480 screens for less than £100 (e.g. ZTE Blade / Crescent). I would hope that this phone which is pretty weedy spec wise would sit around £70 or less PAYG.
Re: WHY?
I think you've accidentally explained "Y":
The specs of this phone match the Galaxy Y - which stands for "Young". Yet da yoot likely want Blackberries, iPhones or the ilk, imho, and yet those who might want such a phone - those migrating from a non-smartphone, are alienated by the marketing. Just a guess.
Re: Geared towards those who use their phone on the move
As the article implies, the Marketing Department are seriously at a loss.
"Look guys, there must be *something* this phone is particularly good at?"
"Well, er, it has a camera..."
"A crap camera"
"OK, fine, well it's got expandable SD memory"
"Like every other Android phone! Well, apart from those new Nexuses"
"Um, it has a small screen"
"A small *low-resolution* screen. But you do have a point with small"
"Small it is then. So who wants small things?"
"I dunno. Children? Backpackers? Pixies?"
"Ah I give up - just say "people on the move will love the pocketability". Now, what can we say about the Galaxy SIII..."
