Feeds

Ereader sales to slump as punters snap up cheap slabs – report

Ebooks now eaten on multi-function tablets

Secure remote control for conventional and virtual desktops

The ereader market is heading towards a slump in 2012 as users increasingly consume digital content on their tablets, according to new research from Taiwanese IT news site Digitimes.

The report found that overall, global shipments of ereaders stood at 22.82 million units in 2011, a year-on-year increase of 107 per cent. It added that annual shipments would exceed 60 million units by 2015.

However, these figures mask a change in the industry which has already seen Kindle-peddler Amazon slash orders from suppliers for its hugely popular ebook readers, according to Digitimes.

The report put global shipments of ereaders in the first quarter of 2012 at only two million units, down from nine million the previous quarter.

Even though Q4 2011 included the all-important Christmas sales period, it still represents a significant drop in sales.

In Amazon’s case, the slump has been caused in part because users are buying its Kindle Fire tablet rather than a regular one-trick-pony ereader, the report claimed – a phenomenon it called the "substitution effect".

Frost & Sullivan analyst Pranabesh Nath agreed that consumer buying behaviour in the ebook market is changing, saying that multifunction tablets like the Fire and the Barnes & Noble's Nook Tablet are proving increasingly popular.

“I think this trend will accelerate in the future as more vendors get into the game and prices fall further – think of an Apple iPad Mini, for example,” he told The Register.

“What will be interesting to see is how e-ink technology evolves as a result of this trend, and whether it can survive the onslaught of cheaper LCD-based tablet devices such as the Kindle Fire, which are usable in a wide variety of ways.”

Nath argued that the market is also being held back by the price of ebooks, which he claimed needed to fall by 30 to 40 per cent, as well as the proprietary nature of most ereader technology. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.