Feeds

Ereader sales to slump as punters snap up cheap slabs – report

Ebooks now eaten on multi-function tablets

SANS - Survey on application security programs

The ereader market is heading towards a slump in 2012 as users increasingly consume digital content on their tablets, according to new research from Taiwanese IT news site Digitimes.

The report found that overall, global shipments of ereaders stood at 22.82 million units in 2011, a year-on-year increase of 107 per cent. It added that annual shipments would exceed 60 million units by 2015.

However, these figures mask a change in the industry which has already seen Kindle-peddler Amazon slash orders from suppliers for its hugely popular ebook readers, according to Digitimes.

The report put global shipments of ereaders in the first quarter of 2012 at only two million units, down from nine million the previous quarter.

Even though Q4 2011 included the all-important Christmas sales period, it still represents a significant drop in sales.

In Amazon’s case, the slump has been caused in part because users are buying its Kindle Fire tablet rather than a regular one-trick-pony ereader, the report claimed – a phenomenon it called the "substitution effect".

Frost & Sullivan analyst Pranabesh Nath agreed that consumer buying behaviour in the ebook market is changing, saying that multifunction tablets like the Fire and the Barnes & Noble's Nook Tablet are proving increasingly popular.

“I think this trend will accelerate in the future as more vendors get into the game and prices fall further – think of an Apple iPad Mini, for example,” he told The Register.

“What will be interesting to see is how e-ink technology evolves as a result of this trend, and whether it can survive the onslaught of cheaper LCD-based tablet devices such as the Kindle Fire, which are usable in a wide variety of ways.”

Nath argued that the market is also being held back by the price of ebooks, which he claimed needed to fall by 30 to 40 per cent, as well as the proprietary nature of most ereader technology. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.