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AOL pulls the plug on Brizzly

Users' pictures to disappear on March 31st

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Popular social media client Brizzly will pull down the shutters on March 31st and is urging users to hurry up and download any pictures they stored with the service before that date.

Brizzly came to prominence in 2009 at a Tech Crunch event. The next year AOL acquired it and said it had no intention of shuttering the service, but would press its development team into service on AOL projects.

But a blog post and email to customers point out that's just what it has done.

The former, penned by the Thing Labs team which summoned Brizzly into existence, says the service will shutter because “... once we set to the task at hand — improving the hell out of AIM — we had little to no time to work on Brizzly, and it became clear that the new things we’re working on are far more worth our time and attention.”

The post goes on to suggest that users “find yourself a nice new Twitter client“.

The email to users says Brizzly will live on in a small way, as “Some of the key features of the new AIM will look familiar, especially if you used the Brizzly Picnics group chat feature.”

It also warns that “You'll need to download any Brizzly Pics you want keep if you've uploaded these to Brizzly. You'll have until the end of March to download but after that we'll delete any photos that remain.”

The email and blog post both leave out any mention of criticism the new AIM has attracted from privacy advocates.

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