Feeds

Android Market morphs into 'Google Play'

One-stop entertainment shop (yeah, apps too)

High performance access to file storage

Google's Android Market is dead – long live the Google Play online store.

On Tuesday, Google rolled out new branding for its Android Market, focusing on the entertainment content that users can load onto their Android devices and PCs – music, books, and movies – and relegating mobile apps to less-prominent status.

Apps will still be available from Google Play, but they're fourth on the list in the new browser-based interface, which unifies Google's ebookstore and recently launched music service into a one-stop online shopping site for Androidian and PC-centric wares.

Not coincidentally, to access Google Play's music content you'll need to click through an "Additional Terms of Service" agreement, a modification added along with Tuesday's launch, coming just days after Google's new privacy policies went into effect at the first of this month. There's also an updated "Google Play Terms of Service" to contend with.

Google Play Store

'Oh my god, they've killed the Android Market!' (click to enlarge)

Google Play's emphasis on, well, play, appears to be an effort by Mountain View to expand awareness of its four-way music, movies, books, and Android apps offerings in the hope that you may come to the site for an app, but leave with other forms of content, as well.

According to the Associated Press, there are 300 million Android devices in use around the world, with six million more being activated each week – a hefty base of potential Google Play customers.

The AP also says that Google claims 13 billion apps have been downloaded from the Android Market. Not too shabby, but far fewer than the 25-billion milestone that Apple announced this Monday for its app store – or, as Apple identifies it, its "revolutionary App Store™", with that "™" most certainly being in support of Cupertino's legal efforts to stop others from using the term.

From where we sit, Google's focus on entertainment in the rebranding of its Android Market raises suspicions that Mountain View is conceding that productivity apps aren't the strongest selling point for Android devices, even though the Android Market Google Play contains 450,000 apps, not that far behind Apple's 550,000.

Google did not immediately respond to our request for comment on that theory. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.