Feeds

Android Market morphs into 'Google Play'

One-stop entertainment shop (yeah, apps too)

The Essential Guide to IT Transformation

Google's Android Market is dead – long live the Google Play online store.

On Tuesday, Google rolled out new branding for its Android Market, focusing on the entertainment content that users can load onto their Android devices and PCs – music, books, and movies – and relegating mobile apps to less-prominent status.

Apps will still be available from Google Play, but they're fourth on the list in the new browser-based interface, which unifies Google's ebookstore and recently launched music service into a one-stop online shopping site for Androidian and PC-centric wares.

Not coincidentally, to access Google Play's music content you'll need to click through an "Additional Terms of Service" agreement, a modification added along with Tuesday's launch, coming just days after Google's new privacy policies went into effect at the first of this month. There's also an updated "Google Play Terms of Service" to contend with.

Google Play Store

'Oh my god, they've killed the Android Market!' (click to enlarge)

Google Play's emphasis on, well, play, appears to be an effort by Mountain View to expand awareness of its four-way music, movies, books, and Android apps offerings in the hope that you may come to the site for an app, but leave with other forms of content, as well.

According to the Associated Press, there are 300 million Android devices in use around the world, with six million more being activated each week – a hefty base of potential Google Play customers.

The AP also says that Google claims 13 billion apps have been downloaded from the Android Market. Not too shabby, but far fewer than the 25-billion milestone that Apple announced this Monday for its app store – or, as Apple identifies it, its "revolutionary App Store™", with that "™" most certainly being in support of Cupertino's legal efforts to stop others from using the term.

From where we sit, Google's focus on entertainment in the rebranding of its Android Market raises suspicions that Mountain View is conceding that productivity apps aren't the strongest selling point for Android devices, even though the Android Market Google Play contains 450,000 apps, not that far behind Apple's 550,000.

Google did not immediately respond to our request for comment on that theory. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.