Feeds

Sony to ship passive 3D, OLED TVs in 2013

Giant's TV chief spills the beans

Next gen security for virtualised datacentres

Sony is to release a passive 3D TV, and will follow it with OLED televisions next year, Reg Hardware has learned.

The Japanese giant, which currently sells passive 3D monitors to broadcasters, has already begun shipping consumer-friendly models into the Chinese market.

Sony’s passive Bravia screens are expected to make their European debut at this September's IFA technology show in Berlin.

While Sony has yet to formally announce plans for a global roll-out of passive panels, its Deputy President of home entertainment products, Noriaki Negishi, confirmed to Reg Hardware in Tokyo that Sony will be aggressively promoting the technology within a year.

“Our engineers don’t really like [passive],” Negishi said, “because it has half the resolution of active shutter 3D, but consumers appreciate the convenience of passive.”

Sony passive 3D specs

Sony's stance reflects a growing pragmatism and the understanding that expensive active shutter 3D technology isn't driving TV sales. Last month, Panasonic announced passive 3D TV sets, so Sony's move leaves Samsung as the only major TV maker exclusively supporting active 3D.

The arrival of passive 3D TVs will be accompanied by the introduction of OLED televisions. Sony's first Organic LED TV was the 11in XEL-1, launched in 2007. But it soon backed away from the tech, which was too expensive for the mass market.

Officially, Sony said: "We have continued technical development of OLED to enlarge its display size and enable mass production as major candidate for the next generation TV, but refrain from commenting on the details of commercialisation." And: "We have no current plans to launch passive type 3D TVs outside China."

Negishi, however, said: “2013 will be the year when we will really fight back with new technologies." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.