Feeds

Warner Bros boss moots 'disc-to-digital' scheme

New files for old

Choosing a cloud hosting partner with confidence

Warner Bros wants you to trade in your DVDs for cloud-stored video files, the home entertainment's president has indicated - its latest method to persuade punters to buy rather than rent.

Speaking at a Morgan Stanley tech confab in San Francisco this week, Warner Home Entertainment Group President Kevin Tsujihara outlined an initiative, dubbed ’Disc-to-digital’, under which movie fans will be able take discs back to shops and get digital copies.

Likewise, online retailers will provide links to downloadable copies of disc contents. And Tsujihara said he can envisage a time when playing a disc for the first time will automatically add the title to your online library of downloadable files.

There's no timeframe for the plan, but it's clear Tsujihara and co. see it as a way of steering punters away from file-sharing sites and from disc rental and streaming services such as Netflix and Lovefilm.

The industry fears these services not simply because they generate far less revenue for it, but because it encourages, it believes, a 'rent and rip' culture. Disc-to-digital is about replacing that with 'buy and download'.

Make it easier for people to get legitimate copies - duplicates that, unlike rips, will be DRM'd, of course, so can't be shared - of content they've already paid for, and they'll be more likely to carry on buying discs, goes the theory.

Such a scheme could tap into UltraViolet, the Hollywood-backed standard cloud-based film library - with associated DRM tech - that, the industry hopes, will get folk buying Blu-ray Discs to keep. ®

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.