Feeds

Threatmetrix founder to fight 'muffin apocalypse'

'Post-search' play cuts out wireless retail marketing noise

Top three mobile application threats

Serial entrepreneur David Jones, who has chalked up hits with SurfControl and Threatmetrix, now plans to fight back against what he calls the “muffin apocalypse” - the blizzard of offers for freebies or cheap extra goodies beamed to opted-in smartphone owners when they go shopping.

Speaking this week at Geonext, a Sydney conference for GIS types and self-confessed GeoGeeks, Jones outlined his alternative – an app and web service dubbed Streethawk which only alerts wandering shoppers to offers for goods they've already said they want to buy.

The StreetHawk app prods users to set up profiles of their desired goods. For now that stuff has to be clothes and accessories, as Jones and partner Natasha Rawlings feel fashion retailers desperately need help driving customers through the door. Once a punter crosses the threshold, the pair say, retailers can count on interest-to-purchase conversion rates far beyond those experienced online.

To make this scenario come alive, the pair have landed deals with numerous retailers who share information about their inventory through a cloud service. Real time matching, a technology Jones is familiar with from his time at Threatmetrix, matches available products to punters in the area and sends alerts.

Jones and Rawlings call this approach “post-search” and tip it to beat out random offers beamed through malls. The pair hope to turn the shopping frenzies of 1.9 million Australian women aged 14-40 into a revenue stream of commissions paid by retailers. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.