Feeds

BBC iPlayer boss: smart TVs not sufficiently simple

IPTV UIs too complicated for viewers

Build a business case: developing custom apps

Telly makers have been told to simplify the smart TV experience if they want more punters to take the internet-connected tech on board.

Daniel Danker, who runs the BBC's iPlayer operation, told an audience at the Digital TV Group (DTG) Summit in London today that connect TVs need to become less complicated.

Hooking the things up is hard enough, he reckons, and even then "audiences are presented with a list of choices that boggles the mind".

Worse, we'd add, a lot of those choices are free content sources stuffed on by TV makers to make their IPTV selections look more impressive and not because they deliver value to the viewer.

Giving punters some better IPTV content would be a good start, we'd say.

And Danker challenged telly makers' keenness to jump on the mobile app bandwagon to deliver functionality. Too many smart TV apps are not useful to television viewers.

"If you think about mobile, apps have revolutionised mobile phones, because they are relevant," he said.

Build UIs that work for TV viewers, not ones that emulate PC interfaces, he said.

Oh, and enough with the firmware updates, while you're at it.

Earlier this year, pollster YouGov found that TV makers are failing to persuade punters that smart TV is a good thing. More UK consumers are accessing IPTV content through games consoles than directly on their TV sets, it found.

This week, the DTG published plans to extend Freeview's Electronic Programme Guide (EPG) to allow viewers to search back past the current date and time to reveal programmes available to watch through catch-up services, like BBC iPlayer.

The DTG said it will work to establish frameworks for Freeview content to be routed over home networks to other TVs, tablets and smartphones. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.