Feeds

BBC iPlayer boss: smart TVs not sufficiently simple

IPTV UIs too complicated for viewers

Internet Security Threat Report 2014

Telly makers have been told to simplify the smart TV experience if they want more punters to take the internet-connected tech on board.

Daniel Danker, who runs the BBC's iPlayer operation, told an audience at the Digital TV Group (DTG) Summit in London today that connect TVs need to become less complicated.

Hooking the things up is hard enough, he reckons, and even then "audiences are presented with a list of choices that boggles the mind".

Worse, we'd add, a lot of those choices are free content sources stuffed on by TV makers to make their IPTV selections look more impressive and not because they deliver value to the viewer.

Giving punters some better IPTV content would be a good start, we'd say.

And Danker challenged telly makers' keenness to jump on the mobile app bandwagon to deliver functionality. Too many smart TV apps are not useful to television viewers.

"If you think about mobile, apps have revolutionised mobile phones, because they are relevant," he said.

Build UIs that work for TV viewers, not ones that emulate PC interfaces, he said.

Oh, and enough with the firmware updates, while you're at it.

Earlier this year, pollster YouGov found that TV makers are failing to persuade punters that smart TV is a good thing. More UK consumers are accessing IPTV content through games consoles than directly on their TV sets, it found.

This week, the DTG published plans to extend Freeview's Electronic Programme Guide (EPG) to allow viewers to search back past the current date and time to reveal programmes available to watch through catch-up services, like BBC iPlayer.

The DTG said it will work to establish frameworks for Freeview content to be routed over home networks to other TVs, tablets and smartphones. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.