Feeds

Apple to launch TV streaming service by Xmas

But will it have anything to stream?

Internet Security Threat Report 2014

Apple will launch a subscription-based TV streaming service whether it has content or not. Probably the latter, if whispers vaguely wafting this way from the direction of negotiations are to be believed.

The service could go live by Christmas, the sources say.

New York redtop The Post claims that Apple's iTunes chief, Eddie Cue, has been wooing content providers who, it's said, have largely rejected his advances.

Promises of love and respect the morning after have fallen on deaf ears, with one mole telling the paper Apple's approach is a you'll-do-as-you're-told "we decide the price, we decide what content [to offer]".

Another throat claimed Apple "want everything for nothing".

A true characterisation of the company and its approach to winning the hearts and minds of content providers - or deliberate leak as negotiation tactic?

iTunes currently offers rentals and purchases, but rival services are also offering streaming in return for a regular monthly payment.

Hollywood isn't so keen on that approach - hence its UltraViolet initiative - and presumably Apple has been stressing its love of downloads, something industry too prefers. But not enough to stop licensing content to streaming companies, of course.

Apple needs to compete with these firms, so it can't ignore streaming. More and more customers want it. If it doesn't take that on board, more content providers, particularly the likes of broadcasters and cable TV companies, will stream material themselves through their own apps.

Apple is expected to announced the third generation of its Apple TV set-top box at next week's iPad 3 launch. It is also believed to be working on more lucrative hardware: an HD TV that incorporates iTunes functionality: the so-called 'iTV'. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.