Feeds

New tool turns any marketing wonk into a mobile app whiz

FrontPage-like drag-n-drop software development

Choosing a cloud hosting partner with confidence

MWC 2012 Calling a company Antenna when what you make is an abstraction platform, rather than antennas, might not be sensible – especially at a congress stuffed with mobile techies – but what the firm actually does works well for the trend of this age. Technology follows fashion more than we’d like to admit, and apps are where it is at.

AmpChroma

AMP Chroma lets you write once and run many. Where have we heard that before?

Just as companies in the '90s embraced DTP and had to push out a font-riddled newsletter, then a decade later a FrontPage-produced website, today it’s the company app which makes the marketing director think he understands something technical.

At Mobile World Congress, Antenna is trying to lure the attention of IT departments which have to support these follies and has launched a set of tools to make it easy to deal with the marketing bods' demands. The product even comes with all the right buzzwords: “AMPchroma is a suite of cloud products to address the entire mobile life cycle”. Note how they work the word “cloud” in there instead of saying “server-based”.

To help knock up your corporate app there is a set of pre-built components, gadgets and widgets with a good level of control. You can either use a drag-and-drop builder or an Eclipse based IDE to run under Antenna’s platform, within the browser or across both. Coding is in Java or JavaScript, which Antenna calls “native” to distinguish it from running on the server, cough, sorry, cloud.

Clients support iOS, most flavours of Android, old and new Windows phones and Blackberry. There are wizards to convert between the drag-and-drop and the Eclipse environments. There is some clever back-end stuff which means devices talk to Antenna’s servers but the data that is pulled in lives on the corporate server, and there is a clear understanding that mobile devices are not always connected.

Antenna sees its system as being used by each of its customers to create a large number of apps with a view to these being aimed at both corporate and consumers. There is a system to manage this which can switch apps on and off – with hierarchy and permissions – and which can manage devices so that only the right people can use the right apps and data. If they cease to be important, both the apps and access can be terminated. This links to a storefront which sells both apps and third-party content.

As you would expect there are some solid analytics. Unfortunately this may ultimately show the firm that most corporate internal apps are as little-read as the website or newsletter ever were. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.