Feeds

New tool turns any marketing wonk into a mobile app whiz

FrontPage-like drag-n-drop software development

Choosing a cloud hosting partner with confidence

MWC 2012 Calling a company Antenna when what you make is an abstraction platform, rather than antennas, might not be sensible – especially at a congress stuffed with mobile techies – but what the firm actually does works well for the trend of this age. Technology follows fashion more than we’d like to admit, and apps are where it is at.

AmpChroma

AMP Chroma lets you write once and run many. Where have we heard that before?

Just as companies in the '90s embraced DTP and had to push out a font-riddled newsletter, then a decade later a FrontPage-produced website, today it’s the company app which makes the marketing director think he understands something technical.

At Mobile World Congress, Antenna is trying to lure the attention of IT departments which have to support these follies and has launched a set of tools to make it easy to deal with the marketing bods' demands. The product even comes with all the right buzzwords: “AMPchroma is a suite of cloud products to address the entire mobile life cycle”. Note how they work the word “cloud” in there instead of saying “server-based”.

To help knock up your corporate app there is a set of pre-built components, gadgets and widgets with a good level of control. You can either use a drag-and-drop builder or an Eclipse based IDE to run under Antenna’s platform, within the browser or across both. Coding is in Java or JavaScript, which Antenna calls “native” to distinguish it from running on the server, cough, sorry, cloud.

Clients support iOS, most flavours of Android, old and new Windows phones and Blackberry. There are wizards to convert between the drag-and-drop and the Eclipse environments. There is some clever back-end stuff which means devices talk to Antenna’s servers but the data that is pulled in lives on the corporate server, and there is a clear understanding that mobile devices are not always connected.

Antenna sees its system as being used by each of its customers to create a large number of apps with a view to these being aimed at both corporate and consumers. There is a system to manage this which can switch apps on and off – with hierarchy and permissions – and which can manage devices so that only the right people can use the right apps and data. If they cease to be important, both the apps and access can be terminated. This links to a storefront which sells both apps and third-party content.

As you would expect there are some solid analytics. Unfortunately this may ultimately show the firm that most corporate internal apps are as little-read as the website or newsletter ever were. ®

Beginner's guide to SSL certificates

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
NBN Co screws lid on FTTP coffin
Copper and HFC dominate in new corporate plan
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.