Feeds

New tool turns any marketing wonk into a mobile app whiz

FrontPage-like drag-n-drop software development

Boost IT visibility and business value

MWC 2012 Calling a company Antenna when what you make is an abstraction platform, rather than antennas, might not be sensible – especially at a congress stuffed with mobile techies – but what the firm actually does works well for the trend of this age. Technology follows fashion more than we’d like to admit, and apps are where it is at.

AmpChroma

AMP Chroma lets you write once and run many. Where have we heard that before?

Just as companies in the '90s embraced DTP and had to push out a font-riddled newsletter, then a decade later a FrontPage-produced website, today it’s the company app which makes the marketing director think he understands something technical.

At Mobile World Congress, Antenna is trying to lure the attention of IT departments which have to support these follies and has launched a set of tools to make it easy to deal with the marketing bods' demands. The product even comes with all the right buzzwords: “AMPchroma is a suite of cloud products to address the entire mobile life cycle”. Note how they work the word “cloud” in there instead of saying “server-based”.

To help knock up your corporate app there is a set of pre-built components, gadgets and widgets with a good level of control. You can either use a drag-and-drop builder or an Eclipse based IDE to run under Antenna’s platform, within the browser or across both. Coding is in Java or JavaScript, which Antenna calls “native” to distinguish it from running on the server, cough, sorry, cloud.

Clients support iOS, most flavours of Android, old and new Windows phones and Blackberry. There are wizards to convert between the drag-and-drop and the Eclipse environments. There is some clever back-end stuff which means devices talk to Antenna’s servers but the data that is pulled in lives on the corporate server, and there is a clear understanding that mobile devices are not always connected.

Antenna sees its system as being used by each of its customers to create a large number of apps with a view to these being aimed at both corporate and consumers. There is a system to manage this which can switch apps on and off – with hierarchy and permissions – and which can manage devices so that only the right people can use the right apps and data. If they cease to be important, both the apps and access can be terminated. This links to a storefront which sells both apps and third-party content.

As you would expect there are some solid analytics. Unfortunately this may ultimately show the firm that most corporate internal apps are as little-read as the website or newsletter ever were. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.