Feeds

Commbank shouts free beer, meals, to promote NFC

"Kaching Kachampions" sling punters a tenner or buy dinner after demo

High performance access to file storage

Australia’s Commonwealth Bank is buying beer or paying punters ten Australian dollars to endure a brief lesson in its Kaching wireless payments app.

Launched in late 2011 and since downloaded more than 110,000 times, Kaching allows peer-to-peer payments between smartphone owners. Users don’t need to know each other’s account numbers - payments are facilitated through other services like Facebook. Peer-to-peer payments are possible over mobile networks, and the Bank will also sell punters NFC-equipped “iCarte” clip-ons for iPhones to make the app capable of paying for goodies in bricks and mortar stores that offer tap and go payments.

The cash giveaway is a tie-in with the Bank’s sponsorship of one day cricket. The Reg understands that costumed operatives called “Kaching Kachampions” (we’re not making this up) stalk the stands at international one day matches, asking punters if they want to download and try the app. A bank spokesbody said some punters win an iCarte, while others are shouted their food and drink. Some even receive a direct $10 payment if they race a Kachampion and make speedy payments.

The Kachampion El Reg encountered at a Sydney match was happily ladling out cash to anyone who endured a demo. Or at least he did when it was possible to arrange one - spotty mobile coverage offered by another cricket sponsor - Vodafone - meant punters had a hard time downloading the app or conducting transactions.

The demonstrator we saw reported that only Telstra customers were able to download or activate the app reliably. Vodafone and Optus customers’ phones reported full 3G coverage, but the cell nearest the Sydney Cricket Ground was at full capacity and app downloads or payment demonstrations were not possible.

Punters eager to learn of Kaching’s appeal were therefore left wondering “Howzat”?

®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.