Feeds

Storage players pitch DRM tech for downloads

If World+Dog streams HD, who'll buy our hard drives then?

Securing Web Applications Made Simple and Scalable

Warner Bros. and 20th Century Fox have said they are working on yet another DRM technology for HD video, this time with the support of storage companies WD and SanDisk.

The endeavour is codenamed 'Project Phenix' [sic] and if it won't do much for consumers' ability to spell, it will, the principals promised, give them "an easier and faster way to organise, store and move their HD digital movies and TV shows across multiple devices".

Since we're talking about DRM, we'll take that claim with a pinch of salt: it's one more label you have to look for on the box of the kit you're about to buy to check whether its compatible with the content you already own.

The presence of WD and SanDisk is key: Phoenix is all about protecting downloaded content. The initiative will work with the cloud-based, streaming-centric Ultraviolet, but it's predicated on the idea that some folk will prefer to download files because these files will - notionally - contain content encoded at a higher bitrate - higher quality, in other words - than streaming allows.

Streaming is not in the interests of the likes of WD, SanDisk and other storage companies, almost all of who rely on consumers hoarding digital content rather than simply viewing it online to keep selling ever higher-capacity hard drives to keep it all on.

Phoenix will work with online library services like UV because it's often necessary to re-download a movie you've purchased to get it onto another device - your tablet while you're away on holiday, for instance.

Of course, UV, for one - and the compatible-with-no-one-else iTunes, for another - already enable downloading, so you have to ask, is Phoenix really necessary?

Phoenix will only be a success if other storage and player makers - WD does both, for example - license the technology and build it into their kit. The Phoenix partners have formed a company, the Secure Content Storage Association (SCSA), to make the technology available to others. The SCSA will do so later this year, it said. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.