Feeds

Price-comparison site: OCZ reviews 'questionable'

Trip Advisor revisited?

5 things you didn’t know about cloud backup

Austrian price comparison site Geizhals has flagged up reviews of OCZ's flash products on its site as suspicious.

Geizhals said there had been a sudden positive spike in the reviews of OCZ's flash products. Geizhals manager Yannikos Marinos told Heise Online (German, auto-translated to English) that 55 products had been given 56 questionable ratings. These reviews, according to Marinos, came from a single IP address, with the host name assigned to ocztechnology.com.

There's more: Geizhals said that on 21 February, one of its site visitors appeared to have reviewed 249 items in just one hour. Ninety-five OCZ SSDs were given top ratings, while 154 products from other suppliers were given poor ratings, Marinos said. Geizhals said it is investigating other questionable rating activity in October 2011 and other dates in February this year, in which 30 to 40 OCZ products were favoured.

Several other local tech news sites – including internetworld.de, PCWelt.de and PCtreiber – have reported on the issue.

Joost van Leeuwen, OCZ's EMEA director of marketing and PR, provided El Reg with a statement about this:

We want to thank Geizhals for bringing this important issue to our attention. OCZ strongly believes and values the honest and objective opinions of all users, no matter if positive or negative, and fully supports Geizhals in rectifying and removing all potentially “affected” reviews.

Furthermore OCZ is immediately conducting our own internal investigation to address this and determine if and how this was possible, and will take all necessary actions to resolve this issue. We greatly value our customers and their product satisfaction is our highest priority.

Review sites with no proper reviewer validation are open to abuse. Online backup service supplier Carbonite was in a similarly sticky position with a reviews site back in 2009. Carbonite's CEO later ascribed the problem to two overenthusiastic staff members and said it had since changed its policies.

Back here in the UK, disgruntled OCZ customer Dorothy Perry is still waiting for her refund cash five weeks after OCZ promised her the notes. She says: "I gave OCZ all the correct details. They said they sent it on 1 February, but it was returned because they had not put all the details down, and I have not heard since."

OCZ's corporate EMEA office is now sorting this out.

OCZ is growing at a fast pace and its business procedures and activities are under pressure, but it is a pity that a basically good company has these blots on its record. ®

Build a business case: developing custom apps

More from The Register

next story
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
Better be Nimble, tech giants, or mutant upstarts will make off with your sales
Usual suspects struggling to create competing products
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.