Feeds

Mobile net kingpins v the world: 'Why should we pay the 4G tab?'

The data crunch is coming – and Apple makes the crunchiest phones

Top 5 reasons to deploy VMware with Tegile

It's all about the spectrum...

ATT&T Boss Ralph de la Vega

Ralph de la Vega was the man who
bought an iPhone from Steve Jobs

Ralph de la Vega, president & CEO Mobility & Consumer Markets for AT&T, was the last speaker, and probably the most upbeat of the lot.

“Spectrum is the lifeblood of the industry,” he said. He described a virtuous circle that “leads to something wonderful”: networks are built, services are developed and jobs are created, then apps and content are produced and this creates more demand so you need more spectrum.

He said that over the last couple of years there had been a customer shift in how technology is perceived – from data overload (“It’s going to take over my life”) to positivity ("It makes my life richer”) – and that this is reflected in usage patterns.

He said AT&T had coined marketing terms for everyday tech use, including "digital intimacy" (sharing data), "digital kinship" (making calls and sending texts), "digital guardianship" (grandparents video-calling grandchildren, for eg) and "digital heroism" – remotely connecting burglar alarms and doing price comparison on your phone while out shopping.

Like the other speakers, he sees massive demand for data and also quoted the Cisco figures which predict an eighteen-fold growth in the next four years, adding that two-thirds of this will be video traffic. De la Vega challenged the industry to make it as easy to place a video call as a voice or data call. He wants to see this falling into place with standards, particularly IR.94.

Machine-to-machine will be big, he added. He said it was endlessly useful, providing metrics on water use to farmers, for example, “connecting dirt to the internet", helping them to "look at an open field and see revenue.” He said the use of M2M could help realise the "value of trash", as a rubbish company could use connected dumpsters to save time by only collecting them when they were full.

Three of the most important people in the mobile industry

These people run the networks that account for over half the world's mobile customers

All of the speakers agreed that there was a need for more spectrum at reasonable prices, because it was the over-the-top players who were making all the money while the operators had to put in the expensive infrastructure – and that a revisiting of the business model was necessary.

De la Vega just happens to be the guy who bought an iPhone from Steve Jobs, personally, not though sales and purchasing staff, and who created the model where the biggest OTT company in the world was allowed to put misbehaving phones on its network. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Comcast exec: No, we haven't banned Tor. I use it. You're probably using it
Keep in mind if, say, your Onion browser craps out on Xfinity
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.