Dixons preps movie download service
Knowhow will join Ultraviolet too
Dixons Retail - better known these days as Currys and PC World - will launch an online movie service on Thursday.
Called Knowhow, the service will initially be available on Windows and Mac computers, but Dixons promised Android and iOS apps "within the next six months".
Some smart TVs - most likely Dixons' own brand, Logik - will gain Knowhow support in the same timeframe.
As device support grows, appropriate kit sold by Dixons' two chains will come with Knowhow pre-loaded.
Knowhow will gain support for Ultraviolet, Hollywood's attempt to build a cross-studio, cross-supplier cloud-based video service. Dixons promised UV compatibility will come to Knowhow later this year.
UV lets punters build online libraries of content that can be played on any UV-compatible device or app.
For now, Knowhow prices new releases at £3.99 to rent and £12.99 to buy, while old, back-catalogue titles are priced from £2.99 to rent and from £5.99 to buy. TV shows start at £1.99.
A given video can be downloaded to and played on up to five devices per account.
Knowhow goes live on 1 March. ®
COMMENTS
So let me see
So you can buy a movie for more or less what it costs on DVD yet suffer from all the restrictions of digital content AND from a service provider who hasn't exactly got rosy looking prospects AND with vague promises that the service may eventually be compatible with some consortium DRM.
This doesn't sound like a very enticing prospect. No doubt Dixons will be preloading this crapware onto their PCs in due course.
anyone read this and think the same?
"For now, Knowhow prices new releases at £3.99 to rent and £12.99 to buy, while old, back-catalogue titles are priced from £2.99 to rent and from £5.99 to buy. TV shows start at £1.99."
So the overpricing continues and they never learn.. Somehow I wont be taking this up...
Are the going to be offering an extended warranty?
Incase the server crashes?
Freeserve again ?
When an ISP was the latest must have Dixons got themselves one. Then they got bored with it and flogged it off.
Marketing 101
Logik and KnowHow sound like a couple of names that might be dreamed up by those numpties at the beginning of a new series of The Apprentice!
Actually, it would be awesome to see The Apprentice numpties deliver a download service, with Sir Alan scrutinising their every move.
