Cineworld flaunts '4D' movies
You'll be shaking in your seats - literally
British cinema chain Cineworld has announced it will branch out beyond mere 3D offerings - 'Pah!' - into a fourth dimension, with vibrating seats (ahem) that synchronise their shaking to the action on screen.
The company will open the first of these movie houses in Glasgow next month, fitting 35 seats from simulator specialist D-Box.
According to D-Box, more than 900 films contain codes that support its tech, and it's pushing for its system to become a new global standard.
From 9 March, visitors to Cineworld in Glasgow's Renfrew Street will be able to use the new chairs, literally shaking in their seat to the latest horror, or swaying with the ship in the next Pirates of the Bahamas film.
The D-Box tech will be fitted in five further cinemas in the not too distant future, including the Cineworld O2 Greenwich, Cineworld Crawley and Cineworld Milton Keynes, the chain said.
Cineworld plans to roll out multi-sensorial arenas across additional sites over the next two years. ®
Instead of gimmicks designed to pull in higher ticket prices, I wish they'd realise that cinema is no longer a premium experience, and drop ticket prices to bare-minimum levels to compete with home entertainment.
Surely nobody seriously believes this seat-vibrating tech will become 'a new standard'. It's incredible enough that 3D has kind of taken off, and that's with a truly astonishing combined effort from Hollywood, cinemas and home entertainment manufacturers.
I'm having trouble finding anything recently released by Hollywood that isn't 1D.
could be a laugh
Not sure if this is a novelty enough to make me want to get nailed for £20 to watch a film that will be on sky movies in 12 months time.
Things that might make me go to the cinema and pay the £15+ a ticket -
1) No advertising.
2) Someone who actually kicks out the little nobheads that sit on their phone during the film.
3) No condescending "don't pirate me" messages.
4) Comfy seats
5) A picture that doesn't look like its got holes and crap all over it. (come on!)
Home cinema is definitely winning the battle at the moment. I can get a movie from skymovies/netflix/love film for not much money, don't have to get a baby sitter, don't have to pay silly money for drinks and nibbles and don't have some annoying shit sat behind me saying "check out this cool app man".
get your head round this cinema folks.
..this won't mean they put the monthly subscription prices up. It still grates on me that I have to pay an additional charge to watch a 3D movie, even though I already have a pre-paid pass AND I bring my glasses back (grrr).